2017-Trends in Mobile Browsing for Nonprofits

4 mobile marketing trends for 2017 to follow: –

According to the Mobile Advertising Forecasts study published by Zenith, 75% of global Internet use in 2017 will be through mobile. The Internet will go mobile and the traditional design you have (a screen, a computer, a keyboard) will be outdated. The share of mobile devices for Internet use has grown steadily over the past five years. In 2012, just 40% of web traffic was through desktop search. But the improvement of the interfaces, of the mobiles themselves, and the development of the habit of consulting the Internet on the go make mobiles now become the heart of the machine.

Be visible in mobile search

Being visible in mobile search is no longer an option to consider, it is a vital necessity for your business. Make sure your site is responsive (that is, it automatically adapts to the visitor’s screen resolution). A site that is unresponsive in 2017 is exposed to penalties from Google, which clearly indicates favoring websites built to promote Internet users’ browsing from their smartphone. Do not forget that Google is a traffic provider, it is a service for Internet users. Therefore, you cannot afford to take them to a site that is not mobile friendly … It is up to you to access the page.

Use Google Analytics to calculate the amount of traffic to your website through mobile devices. If you don’t fit the industry trend, your site may not be suitable. Elements that appear, bugs, a script that runs in circles. Check!

Have a fast loading time

Internet users are more and more mobile, but there are fewer and fewer patients. When you search on your smartphone, you don’t want to waste time. So, as a website manager, you need to offer fast navigation. To do this, optimize the loading time.

Google Analytics has created reports dedicated to site speed. You can see how fast your page loads based on different variables. Look at the average loading speed of your pages on smartphones. If your performance is poor, this may explain why your traffic on these devices is not taking off.

Have a mobile donation solution

It offers a suitable donation management solution. Facebook, Twitter or YouTube offer direct donation solutions, without taking Internet users to the final site. It is possible to donate through this intermediary.

In the meantime, check your mobile conversion rate. If the number is zero, everything should be checked. If performance doesn’t seem to take off, then consider integrated donor management solutions to engage donors.

Do not neglect social networks

On mobile, users use applications. Among them, social media applications are among the most popular: Facebook, Twitter, Instagram, Snapchat or Pinterest. See in Google Analytics the participation of the traffic that comes from mobile social networks. Make sure to always offer consumable content on mobile devices. That is, images, videos, powerful texts that can be easily consumed on the mobile.

Don’t post the same messages at the same time on all platforms. You risk fatigue. Find a platform-based approach and tone, and monitor your performance with Google Analytics social media reports.