Every Door Direct Mail™ (EDDM) is a popular service of the United States Postal Service that makes delivering brochures to local homes easier and more affordable than ever. In the past, planning a direct mail campaign resulted in significant headaches and expense, but now you can do it all online in less than 10 minutes.
The service allows small business owners (contractors, pizzerias, doctor’s offices, etc.) to target local homes and businesses based on their geographic location. You no longer need to mail to an entire zip code or waste money mailing to “bad areas.” In fact, you can now select your ranges down to the carrier route level (similar to neighborhoods). This level of control helps you target the best prospects and increase your ROI, all while spending less than ever on a turnkey direct mail campaign.
Depending on your type of business and your marketing message, you can send out flyers, brochures, postcards, and even takeout menus with coupons. But when it comes to designing Every Door Direct Mail™ materials, you need to follow some key best practices.
3 tips for EDDM flyers:
- The bigger the better: Flyers that are large and eye-catching catch the consumer’s eye and stand out from the letters, envelopes, and other postal items that are sent to homes every day. Also, larger flyers provide more space to include coupons or promotional offers in addition to text and images.
- Colorful and vibrant designs always generate a higher response rate. Think about it, would you rather see a picture of a delicious pizza in full color or black and white? It’s a no-brainer! Photos sell.
- Keep it simple, highlight benefits and offers. When it comes to designing EDDM brochures, your best offerings need to be immediately visible and easy to digest. Don’t overwhelm the reader or provide too much information. If you have a great coupon or special offer, build the design around it. This way, your information will grab the consumer’s attention faster and increase your chances of converting it into a sale.
By following these 3 simple design tips, your Every Door Direct Mail™ campaign will look better, stand out more, and perform better when you add up the sales numbers. Always choose an EDDM provider who can help you with the design, printing, and mailing service necessary to make your marketing a success.
Good luck and happy marketing!