4 local SEO tips

Local SEO strategies are different than most regional or national marketing techniques. You should keep in mind that you want to generate traffic from the main city in which your business operates, and perhaps the local surrounding cities. Here are a few steps you need to focus on to achieve the desired results from your local search engine marketing:

1. Create local pages for all three search engines: You need to visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be on creating pages that are categorized correctly for the set keywords that will also be used. Make sure you choose the best possible categories for the same keywords; Otherwise, your business may not show up in local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you receive regular, high-quality reviews from your customer base. It is important that reviews are real because search engines are very good at uncovering fake or misleading reviews. You should create a simple postcard and ask customers to go away and give an honest (but hopefully good luck) review maybe in exchange for some small discount or other bonus you can add to your products and services. Since every local page you create will have a review spot, make sure getting positive reviews is part of your marketing strategy.

3. Local Photos, NOT Stock Photos: One of the main things people look for locally is photos of the business and images that are real. Adding stock photos doesn’t sell anything about your business and will leave people wondering if they should even bother to visit. Take high-quality snapshots of your storefront, another inside showing products and/or services, or happy, smiling people ready to solve a problem.

4. Put Phone Numbers in Title Tag Descriptions – An easy way to double or even triple the people who contact you is to add your local phone number to your title tag descriptions and at the top as well. of the fold where people will see this information. For example, in a title tag it might say: Joe’s Plumbing, Denver CO, but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This little trick will get local people to call you first instead of having to click on a link to get more information.

These simple, easy and quick local SEO strategies that you can definitely implement today. Why not give them a try?

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