6 Disadvantages of Using Free Business Cards

The option to print free business cards is available these days. You can find free templates online, edit them a bit, and print them to have copies of your business card almost instantly. But there is a price to pay. The disadvantages will be discussed in this article.

Design and layout

One of the most obvious disadvantages is evident in the layout and design. Cards that are free often have limited options available and you can only choose from templates that are already pre-designed. No matter how many templates are offered on the site, there is still a tendency that someone has already downloaded the same design as you. The worst thing is that you can even share the same template with your competition. Therefore, it is still better to create a unique and totally original one, even if you have to pay for it.

Paper and material used

Aside from design and layout, the paper and material used also matter when it comes to effectiveness. Free cards are often printed on a low-quality type of paper or material. These get dirty and wrinkled easily. In some cases, high-quality material can be used, but you won’t expect an exceptional finish. Only professional printing services can matte, gloss and smooth finish items. You can also apply foil, dot, embossing and UV coating.

Text and content

While the layout and design are limited, the same applies to text and content. The pre-designed layout only allows you to edit the text and content that are already pre-defined in the order and layout as they appear on the card. You cannot create your own set of textual content according to what your profession or brand needs. You can’t rearrange the layout as well.

Professional and paid cards allow you at least the freedom to choose where the specific text will be placed. These include your personal or company information, products or services offered, contact details, and more.

Cost effectiveness

Most users are under the impression that using free materials is more cost effective as most printing services only charge for shipping and handling. In some cases, it may even be offered completely free of charge. But since the material used is of lower quality, they may not even last long enough to be distributed. You may have to spend money again, whether it’s just for shipping and handling, to get a new game at your disposal.

In terms of distribution, there is still no denying the fact that the free products are of lower quality. As mentioned above, they get dirty or wrinkled easily. This leaves an unfavorable impression on you or your company. You or your brand will soon be forgotten the moment the cards are discarded.

Therefore, it is even more profitable to spend money on original, professionally designed business cards made of high-quality material. You will find that the long-term result will be worth it.

Imprint and attention

When it comes to first impressions, free articles are not competitive enough compared to premium impressions. Obviously, any potential customer will be impressed and pay more attention to cards printed with the best quality than those printed cheaply.

Most are not actually completely free. There is a corresponding cost which is often an advertisement on the back of the card. Your potential customers will be distracted by the logo or slogan of the printing company. Your attention will be diverted from the actual content of the card or the message you want to convey.

Brand and profession

When it comes to printing, free business cards do not offer a professional look for a business card. They also do not promote brand awareness for a company card as they are co-branded. High-quality cards, on the other hand, can provide a professional-looking card with your personal brand or your company’s logo, tagline, mission, and other details prominently displayed.

Business cards represent who you are as a professional or what your company is about as a brand. Therefore, it is important to make a good impression by presenting only business cards that are professional looking, made of high-quality material, with an original and attractive design, and attractive content that promotes your personal or company brand. All of these advantages will prove that highly effective business cards are worth spending money on.

Website design By BotEap.com

Add a Comment

Your email address will not be published. Required fields are marked *