AdWords: How to Get Rid of Tire Kickers

Google AdWords can be a bit contradictory because you want people to click, but you don’t want some people to click. You just want people who are willing to spend money to click and tire kickers not to click. You, as a smart advertiser, think this way because you are paying for these clicks.

Lay all your cards

First of all, you must be honest with people. Don’t try to hide the fact that you have something to sell to them. In your ad, let them know that there are some offers and some action they need to take.

The easiest way is to add a price to your ad. Most people who are certain that they are not going to buy anything will avoid clicking on any ad with a price tag. Even when it offers a free download or free trial, you can still put a price tag on your ad.

Negative keywords

There are a few words that tire kickers use, just add these words as negative keywords and you can literally lock in thousands of free gift seekers. Some of these keywords are:

  • crack
  • crack
  • to download
  • definition
  • exe
  • free
  • infosys
  • keygen
  • prestige
  • booty
  • nest
  • password
  • pdf
  • rapidshare
  • red bus
  • regkey
  • proof
  • torrent
  • Wonderpoint
  • Postal Code

Rental orientation

Look at your sales, where are your customers? Most likely, most of your sales come from the US and a few other English-speaking countries. Set your ads to show only in these placements, you can forget about most other countries.

Profits

When you avoid tire kickers, you end up paying less for your advertising. On top of that, you’ll save time on email and tech support, which means you’ll have more time to serve your valued paying customers.

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