I personally speak to hundreds of entrepreneurs each year.
Some I coach, others I coach on various business topics and many call me, email me or catch me in the aisles to pick my brain.
I am often asked for the magic answer to help them grow their business.
You know the magic pill that will solve all your business problems.
It is a normal question. A question I have asked myself many times.
But not now.
In the last thirty years of business training and coaching, there is only one thing you really have to do and that is…
Take a reality check.
A reality check to see what works (keep it) and what doesn’t (stop it).
This will help you start to clarify where you are.
The next step is to look at yourself.
I have always liked the thoughts of Stephen Covey in his book 7 Habits of Highly Effective People.
The First Three Habits surround the move from dependency to independence (i.e., self-mastery):
Is it so:
1 – Be proactive
Stop being reactive waiting for something to happen. Get on your front foot.
Do what you know you must do.
2 – Start with the end in mind
Visualize what you want in the future so you can work and plan to achieve it.
Change your life to act and be proactive. Grow up and stay humble.
3 – Put first things first
Establish your Priorities according to what must be done in your business.
1) Important and Urgent
2) Important and not Urgent
3) Not important and urgent
4) Not important and not urgent
You can easily do this.
But guess that.
We have what I call a Play with a safe mindset.
This is where we don’t want to take any chances.
We sit down to see what happens when something new comes on the market or
wait until it stabilizes.
Playing it safe in the business you are in is dangerous. Playing it safe doesn’t work.
- You need to take risks;
- You have to take a risk. You know it!
- You need to innovate;
- You have to keep moving forward.
Yes, it is true that if you take risks and keep moving forward you will be wrong.
You will fail and fall from time to time; You can’t help it, but no.
The truth is, if you’re not making mistakes as you go along, you’re not learning.
You are playing too safe.
Walter Riso once said:
“Failure is not a crime. Not learning from your failure is the crime.”
Find your mistake and correct it.
So why don’t you take a chance? Here is the main reason.
You think of all the things that could go wrong.
You look at the long-term picture, it’s too, too hard, too long to get there.
It is known as the Negative Mental Rehearsal.
Here is a way to overcome it.
Watch it step by step. Steps that are easier to take, easier to understand, easier to accept.
Take small profits instead of focusing on missing the bigger target.
And here’s the kicker: reward your little successes. Small victories lead to big victories.
When you start to take risks, and please do, first do what is easy and establish small profits.
If you make a mistake, learn from it.
If you don’t learn from your mistakes, you will repeat them.
I witness how business owners don’t take risks.
Often because they go through a negative mental rehearsal.
It’s like the golfer who gets to the water trap and knows when the last time he hit the water. He is concentrating on the water again and mentally rehearsing his plonk ball.
He hits the ball and actually plonks.
Instead, he should have focused on where the ball is going to land on the other side of the water trap: on the fairway.
An experienced climber does not look at the ravine below with dead rocks protruding from the raging waters when they come to cross the flimsy and unstable rope bridge.
They look at the rope bridge spans to know where to place their feet on each step.
They focus on where they want to be, not where they don’t want to be.
The secret is…
Don’t look where you don’t want to go. Look at the steps you have to take to achieve your vision.
But if you want to be in a better place than today you have to stop Play it safe mentality.