Autozone Franchise Review

AutoZone is a retailer and distributor of automotive parts and accessories. The company is located in Memphis, Tennessee. It is a well-established brand in the market, giving the franchise store instant recognition as the ‘Preferred Automotive Store’ in their area.

The company has access to the widest variety of products in premium brands and its own range of Exclusive Brands. This gives franchisees the opportunity to differentiate their store from the competition and also allows them to increase their margins.

  • The dedicated VIP Loyalty Program is designed by the company to encourage cash customers to approach franchise stores repeatedly.
  • Combined with a retail optimization consultancy, AutoZone also helps franchisees find the best location for their store. This ensures that the franchisee’s store is located in the highest catchment area, and this ultimately ensures that more feet enter the franchisee’s store.
  • The store development team performs the design and customization of the store layout with a floor plan, to ensure that the location suits the franchise store, the needs of the franchisee, and the market.
  • With immediate access to the company’s progressive computer system, ordering products at any time is ‘just a click away’.
  • Their long history in the market explains why they have solid and deep-rooted operating relationships with suppliers in the auto parts industry.
  • The company’s Marketing Department is persistently structuring the AutoZone brand with television advertising, brochures and various other promotional techniques. This ensures that the franchisee’s customers are always reminded that the company is the best fit to purchase auto parts and spares.
  • The AutoZone Family includes the AutoZone Service Center that assists franchisees with the development and launch of their store. Other facilities available to franchisees include the multimedia call center, purchasing department, legal department, and marketing department.
  • The company has a dedicated purchasing department whose role is to ensure that franchisees receive the best quality products at affordable prices.
  • The company’s product range lists over 90,000 stock keeping units, and its world-class warehousing facility makes it possible for franchisees to order all products from one place.
  • In order to ensure that banking and financial services are more accessible and affordable for franchisees, Autozone has awarded special rates and services from leading financial institutions.
  • The company’s strong sense of family has ensured that franchisees’ workers have access to enhanced services such as healthcare, pension funds and funeral coverage.
  • The newly opened AutoZone Business Skills Development Training Center offers additional training in a variety of business skills. This training covers Catalog Training, Income Statement Analysis, and more.

When looking to start any business, it’s important, particularly considering today’s market, that you look for specific ways to reduce, minimize, or reduce overhead and risk. Any business is going to have risks, but it is important to have a full understanding of the amount of investment, the initial cost and the “ROI” (Return on Investment).

Most people are unaware that 80% of ALL franchise efforts fail in the first two to five years, leaving large debts behind for years to come.

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