Content marketing demand over native advertising
Posted On March 31, 2021
It has been a confusing task for brands to choose between content marketing and native advertising. However, there is a famous quote from Seth Godin, “Content marketing is all the marketing you left. “Users prefer and love well-written content. Research says 45% of consumers find sponsored content more relevant advertising than others. SEO value and increasing rankings, it also shows that content marketing is certainly more effective compared to native advertising.
The study shows that focusing on content management, including blogging, organic search, and content amplification, results in the highest returns on a business’s investment. The more you focus on content, the higher your income. Whereas in native advertising, involvement of publishers to create and distribute content in some way results in not-so-effective SEO value and doesn’t increase much in organic rankings. The reason behind this is that a native ad is restricted to a certain number of paid publisher associations, which makes the scope of native advertising limited, because being sponsored links, these types of associations generally cannot broadcast. value.
There are clear differences that help us to choose the best one according to our requirements. The goals of content marketing are said to be search engine rankings and conversions, while the primary goal of native ads is social engagement. However, there is a similarity where they both focus on increasing brand awareness.
The fact is, the future of marketing rests on three important pillars which are transparency, honesty, and truth. On the basis of promotional marketing, the most requested content by customers is in the form of articles. If the content is of high quality, people don’t care if someone paid to deliver it. Now, how does this management work? All we have to consider is choosing the right audience at the right time with the right device and delivering the right content.
However, content marketing has to face quite a few challenges. First, there is the lack of resources to create the “trustworthy content” for brands and agencies, which is one of the most sought-after qualities on a web or mobile device today. Well, obviously, if some company has produced a product, it does not mean that they can also create effective and attractive content to sell. Writing compelling, powerful and user-friendly content is not an easy task and requires a creative mind. The next hurdle in content marketing is repetition. It is the sole responsibility of the marketer to ensure that ROI of branded content marketing it is exhibited with due reliability and originality. The third and final hurdle in branded content marketing is “reach.” When a consumer searches for any content related to the brand, they usually do not take them to the website of the product manufacturer. The volume of traffic appears to be much higher on a website created by the online publishing giants compared to a branded site.
If the business needs great reach with publishers and audiences, then content marketing will prove to be a better option, no doubt, until they don’t want a guaranteed placement with a reputable publisher. In short, it all depends on how familiar we are with our business and with our audience. If we know what our business is and what our audience really wants, then it’s easy to find the right marketing approach for that.