ConvertKit – Does it work?

Convertkit was launched in 2013 as a result of Nathan Barry (the founder) commitment to a “web application challenge”: create a recurring SAAS MRR (Monthly Execution Rate) operation of $ 5k in 6 months.

With some experience creating online courses, Barry was in a good position to solve “ConvertKit.” His focus on making it * profitable * was essential to nurturing his growth.

If you’re unfamiliar, ConvertKit is an “email marketing” platform, designed for “creators” (bloggers, article writers, freelancers, artists, and other creative people) to cultivate an audience, build a relationship, and earn more money.

The goal of the system was to help bloggers create a “funnel” through which people could learn about courses or other material created by the blogger.

The big problem the system sought to solve was that while some people had managed to grow their audience, they lacked an affordable way to convert it into a customer base. While the market was definitely being catered for (with the likes of Aweber and Mailchimp), Barry’s combination of charm and commitment to creators certainly started to win over many.

In essence, the system allows you to store “email addresses” of people who have “signed up” to receive your updates through a website or application. Emails are obviously screened through the “Double Opt-In” process (meaning users receive a confirmation email before receiving * any * additional messages from the blogger), which addresses various stipulations in the laws ” can-SPAM “.

Once users are registered on an email list, they will receive new updates from the blogger / list operator. These are determined by “streams” sent by the blogger or by an automation system (the main “killer” feature) that provides a granular way to manage the “signup” process that new users / subscribers can go through.

The automation system is quite interesting. It is the first “consumer” level marketing system to provide logic gates for several different processes. For example, if the user doesn’t click on a particular link, they are sent a different set of emails than if they did.

This type of system has been developed before; more specifically with the “Buyer’s Journey” feature of “HubSpot”, which allows marketers to chart the exact “path” that a buyer can take to the end result delivered by the company. To date, no other email marketing system has this.

While the functionality is good, what matters most is the results.

The results of ConvertKit obviously depend on the quality of the content published by its users. We don’t have much information on this, but we * do * have the metrics that ConvertKit is currently running on. They are impressive.

The ConvertKit business costs $ 12 million a year. This is disgusting; Obviously, they have expenses, but that number suggests that they are maintaining a wide variety of surprising results for their clients (otherwise, they would not keep paying). This points us to the underlying idea that the system itself is capable of continuing to maintain the service in the most appropriate and efficient way possible.

Having used ConvertKit for various clients, the underlying consensus we can give is that it is very effective in providing people with a “base” from which to publish their content. If you blog, have some sort of influence online, and are looking to create a “funnel” to help people interested in buying your products / services, it is one of the few solutions that will actually provide a strong set of information and ideas. for anyone looking to get the most out of their marketing.

The service is generally recommended if you are a blogger / “creator”. Anyone else (store owners / ecommerce experts) will likely benefit from the myriad of other systems on the market.