Difference Between Inbound Marketing and Outbound Marketing

Introduction

Today’s consumer is much more informed and knowledgeable about the products and brands they would like to opt for. Therefore, as a brand, one has to be seen in the right places at the right time to be optimistically registered in the minds of consumers. This makes the brand adopt different modes to have a holistic approach towards marketing. New avenues of marketing have emerged in the recent past and the popularity of social media has revolutionized the way marketing gurus used to view the concept of marketing in the years of yore. The field is much more dynamic and the end user or consumer is now the driving force. It is this demand for customer focus that has given rise to different marketing methods that are prevalent today. Inbound and outbound are two forms of marketing that ensure that a brand spreads its products and services to customers.

What is an Inbound Marketing?

Inbound marketing is a recent phenomenon and is popularly known as the method where brands help themselves get discovered by customers through paid and search engine marketing efforts. This type encompasses promoting a business through blogs, podcasts, e-newsletters, white papers, SEO, social media marketing, videos, e-books, and other forms of content marketing, which is helpful in bringing customers closer to the brand.

What is outbound marketing?

Contrary to inbound marketing methods, cold calling activity, attending seminars and trade shows, radio and television commercials, print ads, sales brochures, spam, telemarketing, and other traditional marketing mediums are in the marketing gamut. outgoing. In a nutshell, it can be defined as a traditional form of marketing in which the company conveys its message to a target audience.

Benefits of inbound and outbound marketing

The main benefits of Inbound Marketing are:

  • Highest probability of converting website visitors into leads
  • Provides an opportunity to convert customers into high-margin repeat customers.
  • It is profitable compared to the output
  • Customers reach the brand through inbound marketing instead of the brand having to reach customers.
  • Marketers can educate their customers through the input
  • Easier to track and ROI can be established effectively

The main benefits of outbound marketing are:

  • It provides an opportunity to attract the masses.
  • Outbound marketing has a higher probability of generating leads since in this case the approach to prospects can be humanized
  • Help build a brand story.

conclusion

Marketing can be used as an effective tool for lead generation. Both inbound and outbound marketing can serve the purpose of generating leads. Organizations allocate 90% of their marketing spend to outbound marketing and only 10% is allocated to inbound marketing. This proportion is bound to change in the near future as today’s consumers have migrated to the world of the Internet instead of being present in traditional channels.

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