Digital Marketing Planning Process for Beginners

This article focuses on formulating a digital marketing strategy and implementing a digital marketing plan for a company.

In this digital age, companies cannot afford not to have a digital marketing plan, as technology increasingly influences our business and social lives. In fact, a business without a digital marketing plan is business planning that will fail.

Frankly, some business owners are still struggling to understand the need to have a digital marketing plan for their business. However, the case is quite different for other business owners who already have a digital marketing strategy, but are unhappy and frustrated with the results, of which they fall far short of their expectations.

Digital Marketing Planning Process

Whether you have developed a digital marketing plan that is currently active or you have developed a digital marketing plan that is not yet active or you are in the process of developing a digital marketing plan for your business, follow the process outlined. described below to help your business. grow and succeed online. This process has proven to be very successful for many companies. That said, it is very important that the process is followed judiciously in others to obtain positive results.

You are just one sentence away from successfully growing your business online.

Establish a web presence

Having a website, blog, or social media page, or listing your business on local business directory websites are some of the ways you can establish a web presence. These days, businesses take advantage of these channels to boost their web presence. Without a doubt, having these digital marketing assets in your arsenal is highly recommended to increase your search visibility. You want to make sure you use all possible channels to boost your online presence. The more your business is established online, the better.

Domain name registration

When choosing a domain name for your business, you need to ensure that your domain name contains keywords relevant to your niche and city, not just your business name. For example, if you offer plumbing services in Toronto, the ideal domain name would be abcplumbingservicestoronto.com.

Content creation

After choosing your domain name, the next step is to develop excellent content for your website, content that attracts qualified leads (prospects that would end up converting), the ideal thing to do in others to develop great content is to first conduct research. into niche keywords and include these keywords throughout your text, especially in the headings / subheadings, title and meta description on your web pages. Also, it is good practice to add your business location in the areas mentioned above. Keep in mind that it takes a long time to rank for your niche keywords; it is not as simple as ABC. It’s a smart idea to hire a content developer if you don’t have the technical expertise to create engaging content.

Content is king!

Optimizing your website

As soon as you have your content ready, the next thing you need to do is hire a professional website developer who is also an expert in SEO (on-page and off-page search engine optimization), to develop a friendly high conversion for the user and for mobile devices. website for your business. Notice how I emphasized “the user” and mobile device compatibility “- you want to make sure your website has a good user experience, humans are said to have a short attention span of about seven seconds, in other words , you have seven seconds to grab the attention of your website visitors. That said, it is cheaper to hire a professional website developer with SEO skills than to hire a separate website developer and SEO specialist If you want to rank on search engine results pages (SERPs), then make sure your website is fully optimized (on page and off page) for search engines. A fully optimized website has 90% chance of appearing in SERPs.

What is on-page and off-page SEO? In layman’s terminology, on-page SEO is when a website understands and speaks the language of the search algorithm and off-page SEO is when other websites send signals (via votes) to search engines. Finding that your website has credibility. As soon as your other websites start sending positive signals to search engines about your website, your website is likely to appear in the SERPs.

Check Your Website Performance Online and Your Website SEO When your website is ready to go, there are free online tools that you can use to check your website performance and SEO. Make sure to follow up and resolve any issues with your website, especially issues like: loading time of your landing pages, browser caching issues, headers, alternate tags, etc. I cannot stress enough the importance of having your website fully optimized for search engines.

Link building

You have chosen a suitable domain, you have created a great converting website with great content and your website is fully optimized, at this point you need to start building links. Link building is a technique used in (off-page SEO). It is a process by which you obtain authoritative external web pages, links to your web pages. The following are some of the ways you can create links: submit your website to business directory (dating) websites, create social media accounts, and distribute content via social media platforms and other websites with high authority , optimize press releases, social bookmarking, etc. . These efforts are geared toward acquiring “link juice,” which increases your website’s authority (assuming the links are quality backlinks). Disclosure (link building) is quite a daunting task. You are better off assigning the task to your website developer, unless you are comfortable doing it yourself. Also, list your business on Google my business and Bing Places for Business and make sure it is optimized.

Search engine and social media marketing

At this stage, creating a pay-per-click (PPC) campaign on Google AdWords and Facebook is certainly a smart way to strengthen your online marketing campaigns. It is essential to explore ways to drive quality traffic to your website, this would help improve your search engine ranking (if done correctly). You can start with an advertising budget of as low as $ 50 per month if you are on a tight budget. Trust me, it’s worth every penny, because as you drive quality traffic to your website for your “focus keywords,” your keyword quality score improves, and if done consistently, chances are that Your web pages rank high in search engines. Anyway, creating an ad is one aspect of it, ad copy optimization is another aspect that is very important. You want to make sure your focus keywords are relevant to your target web pages. If your focus keywords are not relevant to your target web pages, search engines, for example Google, would match your website as a result. Simply put, avoid attracting visitors who would end up bouncing off your website, hence the need to create relevant ads. I can’t stress enough the importance of creating relevant ads. Also, you use social media platforms to promote your business. Create a Facebook ad to promote your business web pages. The amount of time people spend on social media platforms these days is overwhelming, so you need to use this medium as an opportunity to grow your business.

Google search console

Log in to the Google search console and familiarize yourself with the basics. Follow the instructions on how to improve your search presence. If this is too technical for you, ask your website developer or digital marketer to help you set it up. This tool will not only provide you with information about your site’s performance, but will also guide you on how to resolve any issues that may affect your website’s performance.

Google analytics

Login to Google Analytics and follow the setup process. This tool would help you keep track of important metrics like conversion, customer engagement, page views, etc. You can monitor the effectiveness of your online marketing campaigns, the content on your websites, and the user experience with this tool. Basically you want to know what areas you need to improve on, once you identify the areas you can apply a solution.

Final thoughts

Don’t be overwhelmed by the process outlined above, remember that Rome wasn’t built in a day. Start now, apply this results-oriented digital marketing plan in your business, be consistent and follow the process with criteria; I guarantee that your business will grow and succeed online.

All the best!