Effective Cart Abandonment Ecommerce Campaign Management: Best Practices to Increase Sales

Many eCommerce businesses are launched every day and most of them will fail soon. Most people think that running an eCommerce business is an easy job, until they try it.

An e-commerce business requires several elements to be successful, just like any other type of business, it needs to have highly qualified people, effective processes (in value creation, marketing, sales, value delivery and finance), and of course great products

Among all these essential elements, one that people really get stuck on is developing effective sales processes. The products will not sell themselves, so creating an online store and not knowing how to sell on this virtual platform is a complete waste of time and money.

A highly efficient and cost-effective way to close more sales is to implement a cart abandonment ecommerce campaign, as around 70 percent of online shopping carts are not removed. This marketing strategy, if applied correctly, can dramatically improve sales in a very short time, as it leverages the efforts already being made to attract new visitors to the online store.

Cart Abandonment Ecommerce Campaign Management Best Practices

To create and run a successful cart abandonment campaign and dramatically increase sales, you need to follow some fundamental best practices that involve content creation, web development, testing, and other key elements.

Here are the five best practices for cart abandonment campaign success:

1. Hire a good copywriter: Sometimes people won’t buy a certain product simply because they don’t fully understand the value proposition of it, in this case money seems more valuable than the product offered at that time and people will prefer to keep the money. That’s where high-quality content plays a big role in conversions. Having a good copywriter can make a real difference between selling a few dozen or a few thousand products, simply because this type of professional understands people and how to convey that the product is worth its value (as a solution to a certain human need or desire). ) more than the value of its price tag.

2. Develop an effective user experience: Visitors should be satisfied with the overall design and flow of the eCommerce website. The best offers should be displayed well and a search field should be easy to access and effective in finding the searched products. The payment process should be as simple as possible. And last but not least, the website should use responsive web design so that it looks attractive on all different devices.

3. Use emails triggered by customer activity: These types of emails typically receive 100% higher click-through rates than regular messages. So when a potential customer leaves an online shopping cart without completing a potential purchase, if the e-commerce company has their email address, they should send a message as soon as possible with some kind of incentive for the person to complete the purchase. If the incentive is good and the products are great (fit the prospect’s interests), there’s a very good chance that the sale will go through just because the eCommerce business feels this type of email.

4. Test each campaign: Testing allows the e-commerce business to continually improve its results over time. Therefore, it is necessary to define well the key elements that will be tested in order to generate insightful data that will drive future improvements in the cart abandonment campaign elements. Better campaign elements equal better sales numbers.

5. Track key metrics: Key metrics will vary depending on the type of online store. Every eCommerce business has to define what are the key metrics to track to generate insights that will drive specific future actions to achieve strategic business goals.

Need help?

This was just a cursory look at these best practices that need to be followed to create effective ecommerce abandonment campaign management. To learn more about this powerful marketing strategy, visit today. Solve any questions through live chat, email or phone. Learn how to do all of this yourself or outsource the entire abandonment eCommerce campaign creation and execution to specialists on the team with several years of experience and accumulated knowledge.

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