Energy label for electrical appliances influences purchase decision

When buying a new household appliance, the majority of consumers pay attention to energy labels. However, many did not understand the new EU labeling, as a survey by the consumer research company GfK in Nuremberg showed. This applies since March 1st for fridges and freezers, dishwashers, washing machines and televisions.

GfK expert Petra Süptitz announced on Tuesday that energy efficiency plays a major role for German consumers in household appliances. In the study, 82 percent of respondents said that energy labels influence their purchase. For 70 percent, the energy efficiency was even decisive.

For the majority, it is primarily about saving electricity costs. About 60 percent said that they therefore pay attention to the energy label. Almost half took this into account in order to protect the environment.

The new EU energy label identifies household appliances in seven levels with the letters A to G. The guideline values ​​for consumption are stricter than before. In the GfK survey, 77 percent said they had heard of the new labeling, but only 45 percent understood it.

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