How often should you blog?

Good content is crucial, and writers can’t afford to post low-quality content every day. A high-volume, low-quality content marketing strategy will only get lost in the noise of millions of types of content published every day.

Let’s look at dominant search engine Google’s stance on frequent posting. How does Google see newly published pages? Google ranks new stories higher when it comes to search engine visibility. Other factors that are taken into account are the importance of edits, the frequency of page updates, and how often websites are updated. In other words, the novelty of the content is crucial and can have a massive impact on search engine rankings.

So the question clients often ask is how often should I blog? Take our quiz to find out how much blogging will increase your website traffic or consider the following questions as you create your blogging or content marketing strategy.

1. To whom do you sell your products or services?

To sell products or services effectively, it is imperative to clearly understand the demographic you are targeting and the reasons customers buy. There is a difference between selling to end users who purchase goods for personal or family use, and businesses that purchase goods or services to help them create other products or services for resale to their customers.

2. How many people work in your company?

Each employee has their own set of specialized skills. Distribute content strategy responsibilities by each employee’s topic. If you have a larger team in your business, you can post more content. Assign each employee a blog post about her experience. Make things easy for them by suggesting that all they need to think about is how the action they choose to write about comes to fruition, document it, and then the marketing department will use the knowledge, check for grammatical errors, and create an engaging flow. Involving employees in creating a content strategy is a win-win situation. The employee will feel valued and the company will have more blog content to post.

3. What are your content marketing goals?

Do you want to write about your passion? Are you looking to create website traffic? Alternatively, perhaps you are looking to educate on a topic. Perhaps you want to capture leads on a specific topic. Once you’re clear on your intent, consider the platforms you’ll distribute the content on; A blog, social networks, email, affiliates or video. The options for disseminating content are endless. Once you’ve set your goals, you can now start creating topics to write high-quality content. As you write great and engaging content, you will attract traffic to convert them into leads. Next, you’ll want to create a list of sharing topics that will save you time when you sit down to write. Check this out for an easy way to create a list of blog topics and also learn how to include SEO in a blog.

4. How many posts have you already published on your blog?

Traffic on a blog strongly depends on the number of articles published, and this also affects the question of how much to blog. The estimate for businesses that have published more than 400 articles or blog posts is that they receive three times the number of leads compared to businesses that publish less than 200 blog posts. The message is clear, create a lot of valuable blog content and then you can post less often.

5. Do you have additional resources?

There are a limited number of hours that you and your team create high-quality content each week. Be careful not to sacrifice value with quantity, or your readers will find other resources because ultimately people who read a blog are looking for valuable content. The same is said for the user experience; there is a limited amount of time your readers can spend reading content on a blog each week. You’ll want to analyze the average number of visitors you receive for each piece of material. Then modify your strategy to include more promotion or more high-quality copywriting.

6. Where is your current website traffic coming from?

All traffic channels are not created equal. Let’s look at the two main sources of traffic for blog content; Visibility in search engines and social networks. Consistent web traffic will not come from posting a blog on social media once in a while. However, if you can achieve front page placement on a search engine, your investment will be more valuable and you will notice more traction. You’ll need to test which channels visitors are coming from to assess which approach works best for your business.

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