How to Create a Profitable Guest Blog Strategy

If you are using content marketing, then a guest blogging strategy is an essential tactic to increase your traffic and content marketing ROI.

Guest blogging is a great way to build brand awareness because the content you post on other blogs tells new readers about you. Those new audiences can visit your blog. This means that guest blogging can help you attract new subscribers and increase lead generation.

In fact, guest blogging also helps you build trust because when a trustworthy and authoritative site posts your content, some trust will rub off on you. And regular guest blogging can help others see you as an expert, which is great for your business.

But have you put everything you had into creating guest posts, only for them to fail? You watch the analytics and wait for visitors and subscribers to arrive. Months later, his efforts as a guest blogger have not gained traction.

Sounds familiar?

Here are three tips to help you create a profitable guest blogging strategy.

1. Contribute to sites that are not a waste of time

Most of the blogs you can contribute to are not worth your time because they lack an engaged audience. So start by finding blogs worth contributing to. Go through each blog and before you pitch them a guest post idea, ask yourself these questions:

• Do they have engaged readers? Pay close attention to quality comments because too many spam comments are a red flag.
• Do they respond to comments? This is a sign that the blogger is engaging with their readers and the blog is active.
• Do they regularly promote their content? If they don’t go out of their way to share and market their own content, they won’t promote yours.
• Does your target audience align with this blog? You must have a “target audience” that you want to reach and the blogs you contribute to must target the same audience.
• Do they give writers credit or a link to their blog/landing page in the author bio? You will put a lot of effort into creating content, so you should at least get one line with a link to your blog.

2. Respond to all comments

This is second nature to most bloggers now. And it’s crucial because when a reader takes the time to leave a meaningful comment, it’s sensible to reply, if only to say thank you. Even better; Add to the discussion and keep it moving.

Even if the blog owner doesn’t respond to comments, they should. Blog comments help you learn from your readers, get feedback, and get to know them better.

3. Promote your guest posts

Don’t rely on the blogger alone to drive all the traffic to your post or share it on social media, because this is not enough to get you the results you want.

Some bloggers get a great guest blogging opportunity and never promote their post. Yes, guest blogging helps you reach a larger audience. But when you guest post on a popular blog, your usual promotional efforts will have more of an impact.

So use every promotional strategy you can, including your personal network, influencer marketing, niche bookmarking sites, social media, and email outreach.