How to improve your content marketing

Improving your content can grow your email list, because it provides more opportunities for your audience to sign up. Plus, you’ll give them a reason to sign up by offering them great content that’s tailored to their needs.

Add multiple CTAs

Don’t just put a box on the right sidebar asking people to subscribe to your newsletter. That’s not enough. Now you need to add CTAs in numerous areas to get their attention and increase sign-up rates. Place one below each post, on the right sidebar, in a lightbox, and within content with content updates.

Create content updates

A great and effective way to get more registrations is to be more specific by adding content updates to the content you offer for free. You can do this within a blog post, within articles you post on LinkedIn, and as a guest writer. A content update is information that helps clarify and make the content that your audience is reading more useful. For example, a free MS Excel chore chart template with an article on getting your family to share chores would be a great update.

Cross-promote your content

When publishing content anywhere, have a plan for how you will promote the content across all channels. This makes your content better because it looks more cohesive. For example, if you blog about eating less sugar, you can share recipes on Pinterest that use less sugar and recipe videos on Facebook that also use less sugar.

Adjust titles

If your content is not clicked, you will not be able to register. So, make sure your titles are attractive enough for people to click through. However, don’t fool them. Be simple but clear about what is inside the content with the titles.

Remember to add appropriate headings

When people read online, they need a lot more white space than when reading on paper. Add headings that tell them what’s inside the next paragraph so they can be prompted to keep reading more.

Use the right keywords

If you’re not sure what good keywords are, study more about proper keyword usage so you can improve SEO. Search engine optimization is important to building your list because this is how people will find your content in a search.

Use a Lightbox popup to control your content

You don’t want to alienate readers, but you do want to maximize the potential for the viewer to sign up. Add a lightbox popup to your website to wait a bit, then it will appear asking you to sign up to continue reading. Make it optional so they can exit it if they don’t want to register.

Keep your promises

When people sign up, remind them where they signed up, why they signed up, and what you will send them. Then fulfill the promises. More people will want to open your emails if they find them valuable.