Today almost everyone carries a cell phone and most people keep the phone on all day. Statistics have shown that pizza-related text messages received on individual cell phones are read within an average of a few seconds to 20 minutes after receiving them. Even better, data suggests that 90% of all texts are opened. This presents a great opportunity for your pizzeria.
Text messaging has become one of the most powerful tools for connecting pizza businesses with their loyal customers. It allows pizzerias to send messages “just in time” with the aim of responding to a particular offer. Response rates to such messages are very high compared to email. Even better, pizza text messages can be as little as $0.05 each, providing HUGE returns on investment.
Connecting to Pizza customers anytime, anywhere also accomplishes the very important goal of delivering the right message at the right time. Since this form of marketing is targeted, its one-to-one nature makes it an optimal method to learn more about customer demographics. Pizza outlets can build their own databases by learning more about customers’ interests and behaviors from their response to texts.
Another advantage of text messaging anywhere, anytime is that the entire exercise is very affordable and does not require a lengthy setup. They cost less than most traditional marketing mediums and the investments are gradual, but they pay for themselves in three months. You can also easily promote your text message “weekly deals” by, for example, using text message codes on your box tops, pizza menus, flyers, and radio ads. It’s so easy to make that even the most inexperienced pizza operator can quickly learn to text.
If you want to grow your small business, battle the big chains, and find new customers, try pizza text message marketing today.