How to repurpose blog posts in videos

Your is the best place to get ideas for your videos. If you have an active blog, you can use analytics through Google to find out which blog posts have received the most attention. So you can use that to help you come up with new ideas.

Find your most popular blogs

Using Google Analytics, determine which blog posts you have that are currently getting the most traffic. These are the topics your audience wants to know more about.

Redo title

You may be able to use the same title, unless you are changing the format. For example, if it’s a “top ten” post but you’re splitting it up, you’ll want to explain it in the title.

Choose the most important points

Having too many points in a video can make it too long. As mentioned above, instead of taking a top ten list and turning it into a video, why not take a point from each of the top ten posts and turn them into ten separate videos.

Choose your technology

Are you going to need a good camera or will your webcam be good enough? Will you need editing technology to add images, music, and other features to your video? Write down what you need to be able to determine what technology is required.

Make slides

If you don’t just want to talk on the video, make slides with one sentence or point per slide that you plan to talk about. You want them to focus on what you are saying, not on reading the slide.

Add images

Images like infographics, memes, and charts work well within a video. People like to look more than your head when they watch a video. If you use good video editing software, you can add great images and slides without interrupting the video.

Add sound effects

Don’t make the music so loud when you speak that you can’t hear what you’re saying. However, some royalty-free music will make your video look and sound more professional, especially in the intro and out part.

Add an introduction and exit

Pre-record an introduction and an exit that will be used in all of your videos so that you can bring them together into a valuable and cohesive asset for your audience. However, do not lengthen them; a few seconds are enough.

Market your videos

Place the video in a new blog post, with a blurb, description, and transcript. Then go back to the previous blog post as well and put the link to the video below the previous blog post that asked you to make a video.

Repurposing old blog posts to videos should be your first transitional method of adding videos to your marketing. Video is more successful than any other form of content for more conversions. But you don’t want to replace everything with video, you just want to add it.

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