Marketing for Higher Education Digital Marketing for Educational Institutes

Search Engine Marketing (SEM):-
SEM is an online marketing strategy and technique that involves promoting paid websites on search engines like Google, Bing, and Yahoo etc. Search engine marketing is the most effective way to fast traffic, lead generation, and a great return on investment.
Below are some examples of various networks provided by Google and different types of ads that can be used for the same.
Social Media Marketing:-
Students spend a lot of time on social media platforms in the current situation, it provides a better opportunity and platform to engage them through various prominent social media channels like: Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.
Along with paid campaigns like boost post and page likes, higher education institutes can make great use of social media in the following ways.
• To maintain Relations with Students
• Use Facebook and LinkedIn to generate industry contacts through Alumni Networking.
• To maintain relationships with industry
• Institute Promotion (Online contest to promote events both online and offline)
• News related to the different contests in which the students have participated
• Exhibition of student life on campus.
Search Engine Optimization:-
SEO In is a process of optimizing your website so that it ranks better on SERPs (Search Engine Results Pages). Search engines are the main source of information for research related to education on the Internet.
People barely go to the second page of the SERP; therefore it is really important that the website is well optimized and ranked higher. The proper tags, description, and title should be there to define and explain the content that the given page has to the search engines that crawl the site. Quality content that is fresh, latest and properly structured always helps.

The right SEO strategy and execution will increase your rank and should help you reach interested and highly active people on these platforms.
Education has now gone global, thanks to digital technology. Most of the general admissions process is now done on digital channels. Whether it’s taking entrance exams online, checking scores, finding the university, comparing them, or buying admission forms; it is totally digital. We work with you every step of the way to understand and ensure your strategy fuses with new media and technology platforms to create a great user experience and increase admissions. In addition, we provide you with customized reports based on quantitative and qualitative data at each step to help you in your decision-making process.
Let us know and connect with us about any queries related to digital marketing for education.