You have produced a medical technology that is a breakthrough in the field of medicine, the next thing you need to do is tell the world about it. The best medical technology will do no good if the right people don’t notice it. Employing the help of a professional medtech PR service provider is the first step to reaching the right people and getting noticed by the public. This is crucial, especially for a successful product launch. Here are some tips for effective medtech PR before a product launch.
Evaluate your public relations
For startups or companies offering new medical technology, the role of public relations in a product launch should not be underestimated. In the current marketing scenario, the effectiveness of advertising decreases, the value of articles and quality content increase. Relevant and fresh public relations allow your company to not only gain visibility but also credibility among important people such as investors, industry peers and customers.
Write a high-quality press release
PR experts know the importance of content creation and press releases in medtech PR strategies. High-quality content and a relevant press release provides insight into a company that is actively growing. This also opens up opportunities to acquire investors and financiers due to the increased local visibility of the brand. By producing share-worthy stories for social media, you can increase your brand awareness and gain followers. Consistently relevant press releases can also open up an opportunity for your company to be an expert resource for journalists. However, despite the numerous benefits of press releases, not all companies are diligent enough to write them.
To maximize the benefits of PR before a launch, it’s helpful to produce a high-quality press release to help improve your brand’s reputation. If you can create cutting-edge medical technology, you’re certainly capable of producing a worthwhile press release. Expert public relations companies can help you identify newsworthy topics from your experience and share them with the public in the most informative and interesting way.
look at different angles
If you’re wondering what to include in your press release or want to write multiple press releases before your launch, there are a number of topics you can explore beyond the launch itself. For example, you can describe the process involved in initial testing or the work that is done on a prototype. You can also share the quality approval or certification you’ve earned for your current technology along with any awards and recognition you’ve received. You can also review new or updated documentation about your product, as well as emerging applications for your technology. You can write a case study of a client or share the milestone of units sold and plans for expansion or investments. These are just some of the things you can write about in a press release so you don’t miss out on the opportunities that can come from simply writing one.
Stay up to date with current events
One way to produce relevant and timely content or press release is to tie it to a current event. Some topics related to the medical field include flu season, soldier safety, returning veterans, health care reforms and costs, mobile disease management tools, disaster relief, etc. . Just remember that when you mention a current event or crisis, your content should include ways your company or product can help address the situation. Avoid including trending stories that are unrelated to what you do, as this will not be helpful to you and could potentially damage your reputation.