One small step to generating leads from Facebook

The secret of a personalized landing page

Facebook is here to stay. And many businesses are trying to use Facebook to generate leads as part of their internet marketing plan.

So far, they haven’t been so lucky. That’s when we stumbled upon custom Facebook landing pages and how it really is a great way to generate leads and sales.

And just so you know, it’s actually a 3-step concept (I know, big surprise, right?). /p>Some of you may already know what I’m talking about; however, most companies really don’t.

So, let’s update for a moment. This is how today’s businesses are using Facebook.

  1. They created a Facebook page,
  2. make some posts
  3. Tell your friends to “like” them (this helps them gain followers before they start telling their business partners/customers about your efforts on Facebook).
  4. Then (once they have built their trust on Facebook) they tell their customers/business partners
  5. Do a few more posts

And all this work never really gets them anywhere. There is no type of data capture area or call to action (other than “Buy my product”).

Facebook Marketing in 3 Easy Steps: Using a Personalized Facebook Page in Your Internet Marketing Plan

At Markomm (an internet marketing company), we have helped some of our clients launch this particular campaign and have seen some really good results:

  • More traffic to your website
  • More leads come from this technique
  • Our clients are very happy.

This is how this system works:

Step 1: Yes, it is necessary to establish a “Call to Action”. There is no surprise there. However, you need to make your call to action more of an “add value” to the consumer. For example, we work with several window treatment dealers. A high-value ad would be a “white paper” that someone could download. Around the holidays, you could easily write a white paper on “5 Amazing Tablescapes for Your Dinner Party.”

Step 2: Set up a form on your website that will ask for the consumer’s name and email (that’s really all you’ll need at this point…don’t let the form get out of hand).

Step 3:(This is where the magic happens) You develop a custom landing page on your Facebook website. And this is not just adding a tab or something small like that. You’re actually adding a graphic image that integrates your amazing call-to-action (which you established in step 1).

The image has a very strong call to action. It is very easy to identify what you (the company) would like the customer to do. And it generates the desired result!

Many businesses use Facebook as a tool in their overall internet marketing plan. This process will help you see some very strong results from your Facebook campaigns.

And there is one last detail… well, actually two.

Final Detail #1: Turn your Facebook welcome page into your new personalized home page. This means that anyone you haven’t liked on Facebook will land on this particular page.

Final Detail #2: Marketplace – Send out some blast emails to your current group of customers and invite them to your Facebook page. Also, send out a few emails from a list of prospects. You can also do Facebook PPC advertising on your personalized Facebook page.

What you’ll find is that your list will grow, you’ll provide value to consumers, you’ll see a few extra leads coming in right away, and in the long run, you’ll see a nice uptick in sales just by implementing this little strategy.

Now, obviously, there are several minor steps in this three-step process (ie writing the email, identifying the list, developing the chart, etc.). These are all things we can help you with. If you are interested in implementing this strategy as part of your internet marketing plan, please call Jeff at 866-503-7673 or fill out the form on Markomm’s website.

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