SEO step by step: search engine optimization

There are two main techniques in SEO. On-page SEO and off-page SEO. On-page SEO deals with the content of your web pages, while off-page SEO is all about getting quality links. The first two steps of SEO are very vital and the success of the SEO campaign is highly dependent on these two steps called site analysis and keyword analysis. It is like the foundation of the SEO process.

Site Analysis – Site Analysis basically helps you plan your SEO process and gives you a basic idea of ​​what needs to be done. A careful analysis of the site will tell you how much on-page optimization and off-page optimization are required. If the site has no title, meta tags, and description in line with the page content, then some efforts are required for page optimization. Whereas if there is no other website linking to your website, considerable efforts are required in off-page SEO.

On-page optimization

Keyword analysis:

Product names and service types are essentially the keywords through which site visitors come to your website. Keyword research and analysis for key phrase selection is very important to a successful search engine campaign. Analysis of the competitor’s site also helps to identify the right keywords. After the keywords are finalized, you can start modifying your website title, meta tags, meta description, HTML optimization, site content, etc. Key phrase selection is a crucial part of promoting your website in search engines because all the subsequent work is rooted in optimized keywords. Your chosen keyword phrase will dictate how your top ranking campaign will perform. Well researched and refined keywords will drive targeted traffic to your website. Key tags combined with localized tags are the user’s search pattern. Therefore, it is always useful to include the name of the city, town or country in the keyword list.

Optimize and rewrite dynamic URLs

Most of the sites in recent times are dynamic and use content management systems like WordPress and Joomla or server-side programming language like php. Although dynamic sites are very good at publishing and organizing content, it is not search engine friendly. Even if it is a static website, the page name URLs can be optimized using the relevant keywords. In the case of the dynamic site, the URL of the web page needs to be rewritten to make it easy to crawl.

Image titles and links

Search engines are blind to flash and images. The use of flash should be avoided. Also, heavily loaded images and flash powered website take much longer to load. Images and links must have titles so that Google and Yahoo can identify their meaning.

Off-page optimization:

Once all the necessary content and key phrases for site optimization have been entered, the next step is to let others know about our content-rich website. There are a number of things you can work on on your site during website optimization. Below are some of the main areas.

Link popularity building:

There are two types of link. One is a reciprocal link and the other is a one-way link. In reciprocal linking, also called bidirectional links, you must exchange links with other sites. In a way, linking other websites publishes your link and sends traffic to your website. It is better to have a one-way link from high page rank sites than reciprocal links.

Directory submission:

The more links pointed to your website, the more traffic and page rank you will get. Directory submission is a traditional SEO technique, although it still holds great importance in the SEO toolbox. It is important that you submit your site to the appropriate directory category. There are people who use these directories on a daily basis to reach local businesses. High page rank directory submission is more important.

Blog submission:

Web 2.0 is marked with user interaction that most of the website offers. Blog adds user interaction functionality to your site. If you are really good at writing or know something that you can share with others, you should include it in the blogs. These blog posts can be published and the blog content can be shredded with the other sites via the RSS feed. Blogging increases traffic to your website overnight as long as the blog content is good and original.

Sending items:

Search engines place much more importance on website content. That is why article submission has become a standard in search engine optimization strategies. From an SEO point of view, an ideal article has all the keywords included in the article along with the links to the relevant pages. Once you have the article packed with the keyword, you can submit it to the number of article publishing sites. Users come to article sites looking for information and if your article provides what they are looking for, they will surely visit your website.

Social bookmarks:

Social media and bookmarks have added a new dimension in SEO. Bookmarks are really for users who keep track of good sites that can be easily retrieved and viewed at any time. If the site has good information, only the user needs time and efforts to bookmark it. So the search engine started looking at bookmarks too. Therefore, the more bookmarks your site receives, the more page rank it will get.