The art of using autoresponders in your online business

Automatic replies are a tool built into most message management systems. Whether you are using Mail Chimp, AWeber, Constant Contact, IContact, or just about any other quality messaging service, an autoresponder will be included in the product package.

What they allow you to do is send a series of messages to your email subscriber customer at intervals without having to manually perform any work beyond the original settings of your email campaign series.

For example, when they first subscribe to you, it is customary to send them a welcome message that tells them a little more about you or your organization and possibly gives them a gift that they will hopefully appreciate. Gifts can be created in many ways and it is entirely up to you what you decide to give them and by the way it often turns out that the person is willing to subscribe to you because they have announced the gift beforehand. They’ve seen it and they want it, so think carefully about what it gives, as it may be what led them to sign up in the first place. Some guiding principles for your donation:

  • To keep your costs low or zero, make it something that can be transferred electronically to the person who signs up.

  • Most of the time, the gift should be educational or inspiring to them in some way, so that they will remember it over time and appreciate that you were willing to part with it.

  • It should be perceived as a gift of great value to them; They will treasure it more and you don’t want them to feel insulted by it; I recommend that you think about it and give them something that you would value if you were in their place. .

  • It should be something that stands out, is unique, you don’t want to give them something that they can get anywhere on the internet. Make them feel special.

  • The gift must be relevant to your business. After all, it is their type of business that they expressed interest in when they first signed up.

So here are some gift ideas that I think might be helpful to someone who has just signed up for your business.

  • A checklist of good ideas that they can use to earn money in some way if they apply.

  • A checklist of something relevant to your business. Are you on trips? How about a checklist of things to pack when you go on a trip, etc.?

  • Are you an online coach? Give them a coupon for a free course.

  • Have you written and published anything? Give them a copy or let them download a free copy electronically.

  • Give them an application or some software that may be useful to them.

  • Give them a template or templates of something (can be done in Excel or PowerPoint etc.)

  • A free sample of something

  • A plugin of some kind, custom ringtones, screensaver, free access to music, etc. – You understand my drift.

So this helps us get past the first thing you do with your autoresponder. You can automate all of this so they can register, get their gift, and you don’t need to do any additional work manually except to view the registration statistics periodically.

Once they have signed up, start sending them useful information on a regular basis, such as a newsletter. Most marketers will send something to their subscriber base about once a week. The newsletter shouldn’t really try to sell them anything, just convey more knowledge or ideas to help them throughout the day. You want to send them content that they will want to see and that will be waiting for your next installment with the desire to open your next message when it arrives.

Pat Flynn, a highly respected and successful online marketer, says he only sends them one promotional message about every one in seven messages. A strategy like this is good to consider. When setting up your autoresponder campaign, it’s a good idea to think about setting up a series of 30 or more messages in a periodic sequence, carefully interspersing your promotional messages so that they don’t feel inundated with pressure to buy anything. . You want them to believe that you have a relationship with them, that you are not just a salesperson.

And when they get to the end of their autoresponder series, hopefully they’ve bought something by then. But in any case, stick with it – you can have multiple campaigns built into your messaging platforms over time. A second series of emails can begin after the first one ends. These cost you nothing more than a little time to set up, and they are worth it as you never know when your potential customer will decide to buy or who they will tell about you if they like you, helping you grow.

So, use autoresponders in your business and think carefully when setting it up. They may, over time, become the heart and soul of the marketing side of your business. Good luck in your marketing activities.

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