the bragadoccio

This day. I saw something on Twitter that caught my attention. I must admit that I have become a real Twitter user over the years. I’ve stopped reading newspapers, which is bad for the news industry, but I’m a fan of Twitter, I don’t participate much in it, but I like to read it. I also find it to be a great aggregator of all the news that is going on. Just don’t get too wrapped up in it.

However, there was this tweet that came this morning. She was a beauty, and she was referring to Trump’s estranged niece in his new book, where she describes a man trained in deception and boasting by a distant and dysfunctional father. I loved that word “braggadocio”. It sounds Italian. I mean, it has an Italian ending, and if you really look at what it means according to the dictionary, braggadocio means boastful or arrogant behavior. That word always resonated with me.

My mother used to use it. As a child, I can always remember her saying to me. “Peter, pride precedes a fall.” To be honest with you. I think that held me back a bit.

When I was young, I was too afraid to lift my head and be knocked down because this pride was always going to come right before a fall, but I understood, and understood a little later what she was saying. It was “being aware of being arrogant.” There is nothing wrong with being proud. There is nothing wrong with being proud of your achievements, but it was the arrogance you had to guard against. Of course, if you’ve been around long enough, you tend to see popular culture trends, come and go and come back, with a slightly different twist.

It wasn’t easy taking my mother’s advice as I watched the great Cassius Clay grow up. When he was young and he was brash and arrogant and confident, I think at the time I thought, “Yeah, he’s got pride, but there’s a downfall coming.” And obviously once he became Muhammad Ali, he really showed his conviction and he wasn’t going to go to war, he was prepared to go to jail and he was prepared to lose his title and get it back. You realize that the man represented something. Maybe all that fake bravado about being the best was actually part of an act, while deep down inside, he was a really nice guy. So he was called the greatest, and until his death he was still known as the greatest.

Flash forward to the 1980s, and that was the time of Gordon Gekko and “greed is good.” At the time, I guess you could say that in popular culture, the tilt wasn’t too far off. And in my mother’s eyes, Gordon Gecko would have been someone she would have said “there’s a bluff” to. And then this guy’s pride was definitely going to come before a fall and of course, as the movie says, that’s exactly what happened.

Then came the period when supermodel Naomi Campbell started exhibiting the most arrogant behavior, where she was convicted and almost went to jail for throwing a phone at her personal assistant.

It was at that moment that the world got tired of “braggadocio”. The world was fed up with being too arrogant and to the point where one would be a celebrity if he started helping others. Mother Teresa and Princess Diana, for example, were celebrated throughout that period.

Being nice to people became the accepted norm. If you think about it, perhaps Princess Diana in particular had as much exposure and opportunity as any previous swagger. But she could see that there was kindness in her heart.

The year 2000 arrived, however, and suddenly arrogance was back in fashion. The Kardashians and many others; greed was becoming good, arrogance was becoming good, being noticed was becoming good, being extreme was becoming good, being opinionated was becoming good again, the list goes on and on. Trumpism, as we know, began to appear and being extremist began to normalize.

Also in today’s twitter feed, on the same day that the president’s niece was saying that he was a braggadocio, here was Anthony Scaramucci, who once worked for the braggadocio, who said “every once in a while, like your mother told you , or your grandmother told you, sometimes people get what they deserve. It’s nice to see that the negative karma he generated in our society is coming back on him, “said Anthony Scaramucci about the arrest of Steve Bannon, who was the braggart in arms – co-pilot.

It is not interesting? Scaramucci had an Italian mother or an Italian grandmother, but obviously he was told that pride comes before a fall like mine.

Today’s Twitter feed also contained a comment from Peter van Onselen, writing for NEWS CORP, saying: “Sometimes I seriously wonder if our PM thinks before he opens his mouth and makes statements that he constantly has to take back. It happens too often to just be a mistake. It’s pretty ridiculous, frankly.”

So you’re questioning our prime minister, who this week couldn’t help it, saying he had signed a deal on a vaccine for all Australians. But, of course, it wasn’t soon after that holes began to appear in this story and the deal.

So maybe this unabashed arrogance in politics is starting to catch up with the people, and maybe the pendulum is starting to swing the other way.

What is even more proof of the contempt that politicians have for the people is Friday, which is known as “day to take out the garbage.” The whole idea of ​​getting the bad news out, or getting out when you have to fix something, or getting out when you have to go back on something like treasurer Josh Frydenberg had to go back on the job manager. allocation and its dodgy math, and straightening out a $60 million overestimate,

So you put that out on a Friday because the media apparently is lazy and doesn’t ask hard questions, and society is lazy, our community is lazy, and by Monday we’ll have totally forgotten about it.

But did we forget about that?

Is braggadocio still alive and kicking on Monday, Tuesday and Wednesday? I think the pendulum has swung. I think the pendulum is swinging back towards at least the center line, possibly even left of center.

I’m suddenly thinking that boastful and arrogant behavior may no longer be acceptable. Even in marketing, we must be aware of this trend. In marketing we have to know where people are, and we have to act accordingly.

So where does the word braggadocio come from? Well, it came from The Fairy Queen, which was written by a guy named Spencer. It’s a long poem, and it was about Knights in Shining Armor.

One of the knights was named Braggadocio and it did not end very well.

Website design By BotEap.com

Add a Comment

Your email address will not be published. Required fields are marked *