The complexities of social media marketing

There are two ways of looking at social media marketing. One works, the other doesn’t.

what doesn’t work

The business marketing approach, this is the most common approach. Because “old school” business owners easily understand this. That is, your social marketing content is distributed with the intention of promoting the business. It’s just another version of print marketing, billboard, or magazine ad. If we fail to adapt and embrace change, we will fail in our business.

This would seem to make sense. Potential customers are on Facebook, Instagram and Twitter. You want them to notice you. You create marketing content to distribute on these channels, just like you would a newspaper ad.

Even though you have explained your business on all social channels and placed attractive ads, your social media marketing (SMM) efforts have somehow failed to produce any notable results.

It works

The second approach is an understanding that you gain while on social media to promote your business; your prospects are not there to find solutions or products. They are on social sites, extraordinarily, to socialize. To connect with your network of family and friends.

They are there to be informed and entertained. Facebook is a news source. Twitter has a timeline. Snapchat has stories.

In other words, every social platform has a kind of native language. With the second approach, you don’t just redistribute your blog content or PPC ads. You create content in the language of the platform. You tell your story in a way that platform users will be receptive to. If you are looking for a long and detailed explanation or demo of your product or service, YouTube is the platform to use.

In short, that is the best reason to hire a competent marketing agency to manage your social media marketing. We speak the language of the different social platforms. And we translate your promotional material so it fits naturally with what your audience expects.

Competent marketing ensures that your content is shareable, relevant, and value-driven. Which ultimately translates to more conversions and sales.

You can be a business with the first approach; Or you can hire a team of social media marketing professionals, who are native speakers of the language of social media, to translate your promotions into social content.

Yes, the leads are all over the social platforms, in droves. Speak your language and it can mean a whole host of new business opportunities for you. Don’t and you’ll be a stranger in a strange land.