The magic of webinars

If you’ve been to a webinar lately, you might know that webinars are one of the hottest marketing trends today. Every week you will find small business owners hosting webinars on book publishing, blogging, and even how to sell t-shirts online. No matter what your niche or industry is, webinars are a great option for growing your business.

3 powerful benefits every webinar offers

1-List building

Perhaps the number one reason to host a webinar, especially if you partner with another business owner in a complementary niche, is to grow your list. Here’s why it works so well.

As a business owner with resources and information to share, you are in demand and there are many others looking to partner with you. Find a colleague in a related niche to host your event. Ask him to mail your list with an offer to join both of you on the call. Collect emails on your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win – you build her mailing list and she earns cash for her time.

2-Show your expertise

You’ve probably heard a lot of people talk about the “know-like-trust factor.” It’s a simple reminder that very few people will buy from you the first time they find your website or receive an email from you. They need more information.

A webinar is a powerful way to build trust. Because they can hear your voice and maybe even see your face, there is an instant connection. Not only that, but you will impress them with your knowledge of the subject. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.

3-Sell ​​to a captive audience

Here’s a fact you may not have considered: Webinar attendees are ready to buy. Make them an irresistible offer and you’ll be amazed at how effective “selling from the stage” can be.

What is irresistible? Try these proven tactics:

Fast action bonuses only for those who buy during the call or shortly after it ends.

Great discounts available for a limited time only, usually if purchased before midnight on the day of the event.

Both plans have worked for thousands of webinar presenters and will work for you too.

Whether you’ve never hosted a webinar before or you’re already an expert, there’s no question that this is a tool that really works. The amount of time you spend preparing and promoting is less compared to the potential benefits, so get out there and start planning your next webinar event.

Slide Secrets: How to Create Eye-Catching Slideshows

If the mere idea of ​​PowerPoint makes your eyes glaze over, you’re not alone. The world is full of incredibly boring presentations, and no doubt you sat down to listen to your part.

Now that you’re preparing your own presentations, how can you make sure your audience doesn’t feel the same way? Creating fun and engaging slides that grab and hold their attention.

1 bullet point poison

While you may want to outline, and yes, use bullets in your notes, the last thing that should appear on your slides is bullets. They are the hallmark of an amateur presenter and should only be used as a last resort. Visual graphics are much more powerful and help the viewer retain what you are saying for longer.

2-more slides, not less

It’s a common mistake many new (and even experienced) presenters make: too few slides. As a general rule of thumb, plan for at least one slide per minute, on average. So a 45 minute presentation should have 45 slides, more or less. You don’t want to talk over and over during a slide as it gets monotonous.

3-Less words, more images

You will often see presentations, especially in the business world, that only contain words. Some presenters even read directly from their slides. Talk about boring!

Instead, mix up your slides to include visually appealing words, pictures, screenshots, graphics, and other elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation from a trainer is his liberal use of dog images. Not only do they help solidify your message, but they also keep the viewer entertained.

4-Do not forget the brand

Like all of your web properties, you want to make sure your slides are clearly branded. Your site’s colors, logo, tagline, URL, and other elements help remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all of your presentations.

5-Clearly state your offer

The last minutes of any presentation are usually reserved for your offering, so don’t skimp here. Make sure your offer is clearly presented on the final slides, including the URL, any discounts or bonuses, and the deadline to claim them.

Finally, take the time to study the slides of the presenters that you really enjoy. Chances are that if you are attentive to your presentation, others are as well. Follow their lead when it comes to the number of slides, the types of images, and the way the offer is presented, and you’ll soon wow your audience too. Remember: model, don’t copy.

Webinar Automation – The Next Step

Now that you know the benefits of webinars and how to make a great slideshow, it’s time to automate. That means turning your presentation into a timeless webinar. Send people a link and they can listen anytime they want. It is convenient for both you and your audience.

There are several companies that will host your permanent webinar, including EverWebinar, Instant Teleseminar, and StealthWebinar. You may have a link to the registration page in your autoresponder series, on your website, at the bottom of your blog posts, in social media posts, and in the article site author resource boxes.