The popularity of podcasting

What is podcasting?

The process of using the Internet to make public broadcast recordings accessible on a computer or mobile device for download is known as Podcasting.

A podcast is a serialized set of digital audio clips with spoken terms that a user can access on a working device for easy listening. An easy and efficient way for many podcast media to manage personal consumption database and playback is compatible with podcasting networks and streaming applications.

The podcast medium has become popular 15 years after Apple first offered more than 3,000 songs on iTunes. Millions of Americans are reportedly subscribing to podcasts each week, up from 19 million in 2013. The range of possibilities for podcast listeners today is one reason for the increase. With more than 54 million podcast episodes widely accessible worldwide, there are now more than 1,000,000 successful podcasts. Due to the low cost of entry, a record 192,000 new podcasts were launched in the first ten months of 2020. A variety of major media companies have recently entered the industry in recognition of the success of podcasting. Joe Rogan just signed a huge multi-million dollar deal thanks to his podcast!

The growth of podcasting in the last five years

For the past five years, I have attended the Podcast Movement Conference, the largest annual podcasting event, and have seen the conference expand alongside the industry, reaching 5,000 participants in 2020. With the closure and virtual podcasting events taking place carry out, I think the podcast industry will grow exponentially this year!

Podcasts are simply a compilation of audio files that are digitally available for other people to listen to at their convenience. Most podcasts are set up like a television or radio show, with numerous “seasons” and special guest episodes concentrating on various topics. Listeners can subscribe to particular podcasts, download and listen to new episodes whenever it is convenient for them.

While podcasts have been around for nearly 20 years, think back to 2004, when Apple’s iPod minis were all the rage and the iTunes Music Store had gone global. There has been a surge in listening in recent years that has garnered a lot of attention from business owners, celebrities, advertisers, and customers alike.

Why do people listen to podcasts more than Eva

Let’s take a closer look at six reasons why podcast listeners continue to increase:

1. It doesn’t take much to get started.

One of the things that makes podcasts so appealing to businesses, especially businesses with smaller or limited budgets, is the affordability to get started. These companies do not require a large investment for your podcast. For the individual, the same applies. You can probably use the equipment you already have (computer, computer camera, and microphone) to get started! For your first few episodes, something as easy as recording on a smartphone or tablet would work just fine.

You don’t need to write anything you want to say, because podcasts are also very conversational. To help you stay on track, you can create an outline ahead of time, but much of the discussion will be fine unscripted. This is especially true if you have a co-host or are conducting interviews.

2. Podcasts are also perfect for storytelling.

As a small business owner, your stories are what will help attract people to listen to your podcast and get them involved in your business. Your podcast can encourage them to choose your company over the competition. Hopefully, you are always looking for ways to share amazing stories, generate interest, send people to your website or forum, participate in social media, and sign up for newsletters and email notifications about your business or services.

Podcasts allow you to harness the power of communication as an audio-based medium more than written words alone. Instead of reading the words and understanding (or misinterpreting) them on their own, your listeners will hear your stories straight from the source. Their tone of voice, their enthusiasm, their seriousness, all of that, comes through the audio they hear!

3. Podcasts are extremely comfortable to absorb.

Podcasts offer listeners the gift of multitasking rather than blog or video posts, which demand someone’s full attention.

That is why, through their smartphones, laptops, or other mobile devices, most people who listen to podcast listeners will do so while doing other things. While getting ready for work in the morning, on the way to work, or making dinner, they can listen to podcasts.

Video, on the other hand, requires people to focus on the video and not on other things. This is one of the main advantages of podcasting!

Podcast listeners can easily integrate listening time into their daily schedules, which is why statistics reveal that one in five weekly podcast users consume six or more podcasts a week.

The future of the podcast looks bright

I’m excited to see where podcasting will go next. Personally, as a podcaster, what I’m seeing right now is very encouraging. As Apple continues to invest heavily in podcasting, I think there will be many more big names entering the podcasting sphere of influence. Despite the big names entering this market, you and I also have the same opportunity to create our own programming and watch it grow into something huge.