The social media manager and their role in social media marketing

Social Media Marketing (SMM) is more than just a buzzword or a phenomenon. Social Media Marketing is the marketing of the future; where companies, businesses or individuals take advantage of available Internet and communication technologies and use them as tools to deliver customer-focused messages that encourage participation and dissemination, ultimately achieving brand and marketing communication objectives.

MarketingSherpa has published research that reveals that more and more companies are shifting many of their marketing efforts from traditional to social media. Why? These companies are getting a higher return on investment from social media efforts, and traditional media isn’t as effective as they used to.

This growing interest in SMM has also created opportunities for a position that did not exist recently, the Social Media Manager.

Everyone is getting social; This is not just about Fortune 500 companies, but about any company or person that has a product or service to offer, such as dentists, mechanics, painters, wedding planners … people who urgently need but don’t know how to run a campaign on social media. And you probably don’t have the time to spend on Facebook or Twitter looking for new customers.

Forrester has released statistics showing that 99% of retailers are planning to develop an online presence specifically on Facebook by 2011. Now, here lies the demand for these types of marketers … people who are already SMM experts and they will deliver results faster. than a business owner embarking on an SMM learning curve.

But what do social media administrators do? In addition to creating and implementing your social media strategy, they are your executive brand assistants and perform tasks such as:

1. Clean up your Twitter communications and remove spam messages, leave messages that are important to you … or as in the case of customer / support relationships, route them to the appropriate person or department in a company.

2. Blogs and all blog-related tasks and functions that pertain to maintaining a blog, such as comment approval and cleanup; and in some cases for managers with knowledge of search engine optimization (SEO), blog optimization and content development.

They also help ensure that your blog posts / content get the most traction by posting them to other sites at different times of the week or exposing them to your Twitter followers at different times of the day for more people to see.

3. On social media, grow your network or followers. On Facebook these can be your profile friends or fans in the case of fan pages, and on Twitter, these are your followers.

It’s all about numbers, the more people on your network, the more people see or read your messages. Social media managers will find people who are your target audience, follow or connect with them, and then facilitate engagement to develop relationships.

The three keys to success are growing your network, sharing content, and engaging your audience.

These tasks can take anywhere from half an hour to 1 or 2 in a day, so hiring a regular employee might not be profitable. Doing this yourself or training someone within the company to do it may not produce immediate or ideal results for a variety of reasons. This is why it would be better to just hire an expert to do it for you, get results faster, and can focus on the most important aspects of your business.

Who says that nobody can make money with social networks? Companies and businesses are, also the people who work on social networks for them, of course, the latter probably have more fun … earn a good living by getting paid to play on Twitter and Facebook all day!

Website design By BotEap.com

Add a Comment

Your email address will not be published. Required fields are marked *