Top 5 Best Practices for Online Shopping Websites

Before you start delving into best practices, here are some facts to know:

• Online shoppers using a high-speed Internet connection wait up to 4 seconds for a page to load. Online shoppers using lower connections wait up to 6 seconds.

• Online shoppers who decide to continue shopping on a website they know and have shopped before, according to Jupiter Research, appreciate the site’s easy-to-use navigation and interface.

• Online shoppers need to know if your website is protected to make a transaction, especially if payments are made on your website.

Top 5 Best Practices for Ecommerce Websites

1. Do your best to render your website pages in less than 4 seconds

Today’s online shoppers are always concerned with getting things in an instant. On online shopping websites, shoppers look for fast transactions, and that starts with page load. According to research, today’s online shoppers wait only up to 4 seconds for a page to load. When you don’t pay attention to how your website loads, you might miss out on potential customers and that’s the last thing you need.

2.Easy checkout process

The online shopping checkout process is the same as following a line at a grocery store. We don’t want to follow a long queue and, above all, we don’t want to be tempted by products displayed in the tail section because we might be spending on something we don’t really need. Some online shopping websites have confusing checkout processes. Checkout buttons or links are not placed in the most visible part of the checkout process or customers are induced to buy other things before getting to the main item to checkout. Pay attention to the quality of your checkout if it is too long or distracting.

Also, some online shopping websites require account registration in order to finally purchase an item. Although this is a good way for website owners to get registered members, it is considered to be a big turn off for those who really want to buy a product right away, but as a guest user.

3. Flexible payment methods

One thing that prevents buyers from finally buying goods is the way in which they can pay for those goods. If you only accept cash on delivery payments, then those who use credit cards and PayPal credits will find other vendors to get the goods because even if they have the ability to pay, but still can’t due to limitations. Get rid of potential limitations and get a PayPal merchant account because most payment terms are fine with PayPal, be it PayPal debit, credit, cash, and credits. Lastly, PayPal also provides a fair amount of security to transactions and payment disputes can be filed in the event of transaction failures.

4. Online shopping cart

Selecting the best type of online shopping cart to suit your ecommerce website is very important as it will help online shoppers to make their way to the checkout easily. This means that when you successfully drive customers through the checkout process, there’s a good chance of capturing a sale. What makes an online shopping cart “the best”? There are just a few things you would like to see in a shopping cart:

• The home page/product shelf must have images of the product with its corresponding product name, product code and price.

• When shoppers select a product, customers should read more information about the product, such as available colors, texture, weight, dimensions, and product care. The price to be displayed should already contain values ​​for the additional shipping fee, taxes (if applicable), and other fees.

• A good shopping cart allows you to add an item to the cart and still allow you to purchase other items before finally checking out.

• Allows you to see choose how many of the selected products you want to buy and how many items are already in the cart as well as the total amount of all items with the required fees displayed accurately.

• Allows you to check out using different payment options.

• Online shoppers would like to transact without having to log in or register, but easily shop as a guest. Smooth checking leads to a successful sale.

5.Search bar

One of the facts about online shopping is that more than half of online shoppers prefer to search for items using the search bar of an eCommerce website instead of using the browse button to find the exact item they are shopping for. trying to buy. This just means that adding a search bar to one of the most prominent parts of the website is essential for an eCommerce shopping cart. However, this leads a web designer to create an effective 404 page to capture the lead and not scare them away just because they get lost on the site because the search bar can’t find what they’re looking for.

These are just a few of the essentials and best practices for building an online shopping website, but an ecommerce website can already use these methods as a starting point for success.

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