True or False: Text content removed from video

We all know what happened when the video surfaced and killed the radio star, but did it do the same to written content on the Web? This is worrying news for any SEO company that offers content marketing services. This is a debate that may go on for many years, but the truth of the matter is this: the video has caused quite a stir on the Web. You’ll find sellers, brands, and even end users using video content on YouTube, Vine, Facebook, and Twitch.

It has even done this as part of the SEO service packages that SEO companies offer to their clients. The increase in video posting is likely due to the huge impact it has on potential audiences. Video has proven to be a great way to engage with various types of audiences.

By the numbers, users share and interact a lot with video content. Consumers are said to be 39 percent more likely to share video content. 36 percent more likely to comment on a video and 56 percent more likely to like a video.

But does this mean it’s a done deal for the text? One thing we know for sure is that text is still alive and well – it’s just a different kind of formatting that’s better used for different reasons. The best case scenario would be to implement both in your internet marketing strategy.

What data show

The numbers are staggering for video content: The average internet user watches about 206 hours of video content each month, and according to Nielson, 64 percent of marketers plan to use more video in the near future. Sure, video content trumps text when it comes to engagement, but there are situations where users would rather read text. An SEO company can help you determine the services that will work for your business and when to use video content and when it is best to use text.

Videos are lazier

The only reason video content works so well is because it doesn’t require a lot of cognitive work. The brain is shown to process video 60,000 times faster than text. People today are more inclined to choose to do tasks that require less work. Reading articles and watching videos involve two different brain processes. When you read an article, your mind is actively engaged and requires a longer attention span. Again, video content can be used in certain scenarios that suit the subject and the user.

The video sounds seriously awesome – no wonder the company’s SEO experts swear by them. But it is also important to note that not all website visitors will prefer to watch a video. Your web design can implement video, but make sure you do it strategically.