Understand the truth behind the "Coffee house menu" by Mike Dillard

Most people who want to start and run a successful network marketing or MLM business today need to be aware of what the message is being sent in the letter and the relevance and importance of the message to the people who want to be successful. in network marketing or MLM sales. sand. Even today’s network marketers struggling to build an MLM business really need to read “The Coffee House Letter” by Mike Dillards. The letter details what is happening in the field of network marketing and MLM and explains why network marketers are throwing in the towel on building downlines and matrices and shifting focus to a more recent trend towards using a concept. relatively new called GPT.

The main goal of network marketers when starting or joining a network marketing or MLM business is to be successful in developing a business that is profitable and creating a cash flow that replaces your income from a job and lives the style. life of the rich and famous. That almost never happens. Almost 97% of those who start an MLM business fail to make money at all, and only 1% of the remaining 3% achieve that goal. The “Cafeteria Letter” lists the details that have made reaching this one percent group even more difficult than ever. The industry is changing rapidly and the “letter” is written for anyone who wants to take a chance and step into this arena to realize some very unsettling ideas that need to be known if anyone is really planning on trying to make over $ 10,000 a month from home in 2010 and for years to come.

The old-school thinking promises that MLM companies started in the 60s, 70s, 80s and even the 90s taught for more than 40 years are practically dead and lifetime residual income is practically non-existent for the average. Even the newest companies in the last ten years (the most recent past) have come and gone because their trading platforms and compensation models were outdated and based on older business models that have proven to be a failure with the advent of the internet. and social media. communication today.

As Mike Dillard says in his letter, “Trying to build a downline in the Internet age is like trying to fill a leaky bucket. You can get ahead of the curve for a while if you have the time, money, and energy, but it’s just a matter of time before it dries. “

This is profound because most people in MLM are constantly struggling to find new sources of potential customers, prospect these potential customers, attract them to be recruited and then enroll in the business, then retain new members by training them, motivating them, training a little. more and eventually losing this valuable resource, for whatever reason, having to repeat the process over and over again. This is what you mean when it costs you time, money, and energy! And if you think this is not happening, think again. Just reply to any email on any given day and ask, “How many people sign up and how long do those who sign up stay …?”

To gain the knowledge that you will need to be successful in any MLM or network marketing venture, you will want to read “The Cafeteria Letter” in its entirety. Like any good book, article, essay, or manuscript, you will have to sink your teeth into it, digest it bit by bit, and see how it applies to your life goals, if you are considering joining a network marketing company. You, an MLM company, an affiliate marketing company or you just want to understand what has really changed in the last 10 years with the advent of the Internet. I think you will be enlightened, then you will be surprised to discover this information and you will probably be very grateful that you had the opportunity to educate yourself more. This simple step will likely save you a ton of additional time, money, or energy that you may have unknowingly spent cutting your efforts short. You may be spared the same experiences, challenges, and frustrations that are unknowingly and uneducated tens of thousands of network marketers around the world.

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