use convincing "label lines" In all your marketing

A tagline is an enormously useful tool for creating awareness of yourself, your product or opportunity. I have used them for years in the mortgage and real estate industry with amazing results. Created correctly, they create curiosity in the reader, prompting him to take action. That action is what we are all working so hard to achieve.

Placing a compelling tagline in your signature line of your email correspondence is a great way to prospect and make the most of a medium you’re already using. You already email friends, family, and business schools, but you may not want to present your opportunity directly to them. Let’s face it, some of us have “burned some bridges” by pushing our opportunities on our friends and family.

Think about it, how many emails do you send every day? How many do you get each week?

Put your email to work for you by adding a link to your signature file? That is all that is needed.

Right now, many of the people you email on a daily basis may not be interested in your business opportunity. But imagine if one of them just found out that she is pregnant and wants to explore options for working from home. Or someone else is injured at work and needs to make ends meet with something she can do while resting at home. Your link is there, waiting in silence, whispering, “Click me, I’m offering you the chance to change your life.”

In most email clients, such as Outlook, Outlook Express, and some online email sites, you can create more than one signature file to change it from time to time. And you should use a different one when you send emails to the same group more than once a week. You should never miss an opportunity to show your leadership. People are always looking for someone to guide them to the success they seek.

You never know when someone’s situation or circumstances change or if they are secretly unhappy with their current job. Suddenly, someone you least expect may be interested in what you have to offer, whether it’s a product or a business opportunity.

The idea is to get as much exposure as possible for your business or products. Maybe one of your friends is having a slow day at work and clicks on one of your links out of boredom and ends up making a purchase.

What about any email you receive that you feel is fun or worth moving onto your own list? When they receive it, your tagline is doing its job. And since sending email is free, so is this method of advertising.

To make this even more effective, go one step further and add your link just above the story, joke, or image, with a little “featured by [http://www.your-domain-name.com].”

Before any of this can be truly effective, you need to have a place to send your prospects that explains your business opportunity. That’s it [http://www.your-domain-name.com] we were talking about.

You should also provide them with a way to “raise their hand” and ask more questions or sign up for your product or opportunity.

Order people effortlessly –

What do I mean by “order”? Well, let’s say you send an email with a joke you received or a link to a particularly good website or YouTube video. Some of your recipients are successful at what they are doing and some are not. Don’t assume you know what they are. THEY will do that. If they’re not happy with their current situation, they’ll be open to looking elsewhere, which means they might click. If they’re happy with what they’re doing, they may click out of curiosity (because your tagline is SO interesting) or because they know someone who isn’t happy or could use some extra cash.

Zero pressure (subliminal) messages

Signature lines are your silent partners in that they “prospect” without pressure, without obligation, without you having to say a word! You didn’t ask them to click on a link or read more about your opportunity, your tagline did. More effective than calling people out of the blue when they may not be receptive to your call. Have you ever been called at the most inopportune moment?

It’s always better when it’s your idea

When acting is your idea, your efforts have paid off. Most people will resist to resist. Illogical. Just instinctive emotion, particularly if they have had, or know someone who has had a “bad” network marketing experience.

Extend your personal reach

There is another advantage to signature lines in emails. It extends its reach for you. When you send an email to a friend or family member that is cute, funny, news-worthy and goes through, your signature line goes along with it. Imagine sending an email that lands in someone’s inbox who is unhappy with their income/job/situation. They may not know you, or they may only know you by name, but this is an opportunity for you to communicate with them.

Let’s look at some examples of signature lines and where you would use them.

On all outgoing emails (even replies)

In all the posts you make in the forums

About all the answers you make in the forums

In all the posts you make on your blog

In all the comments you make on other blogs

Let me give you a real-life example to help you understand the value of a strong tagline that sparks curiosity. Most of them can start this way.

“Learn the secrets travel agents don’t want you to know.” Click here!

“How to never get scammed when getting a mortgage.” Click here!

You get the idea. Think about what your product or opportunity offers, create a tagline for it, and start using it on EVERYTHING you give. Labels, business cards, pens, notepads, etc.

Let these be some of your most valuable salespeople