Video consumption during quarantine

While there were many unprecedented circumstances that unfolded in 2020, not everything has been negative. Global pandemics aside, there have actually been some interesting social changes that could bring positive growth and developments down the road.

Government officials and concerned friends and family urge continued self-isolation at home to protect the health and functioning of our hospitals and people, and there has never been a better time to do so. Our access to information through the use of the Internet has allowed most job functions, sources of income, and relationships to continue and sometimes even flourish in a physically isolated society. On top of that, these relationships and business opportunities have relied more than ever on the use of video, be it digital animation, social media marketing, or corporate video productions, people need to get their message across now more than ever.

Fortunately, since people rely on staying home and using screens and technology, video is the perfect medium to communicate directly with consumers. Even Facebook CEO Mark Zuckerberg believes video is a critical part of our future as he shifts his platform to more and more video stories and video ads. According to Wyzowl in his Annual Survey on the State of Video Marketing for 2020, 92% of marketers say that video is an important part of their marketing strategy. This is a 78% increase in 2015. This growth has a lot to do with 88% of marketers saying that video marketing provides them with a positive ROI or return on investment. That statistic has grown from just 33% in 2015, meaning marketers and consumers alike are transitioning to video consumption to learn about the market and communicate with consumers.

Jonathan Barnard, Head of Forecasting at Zenith, spoke about his thoughts on this trend: “Online video consumption is growing rapidly and the average person will spend half the time watching online video than watching mainstream television this year. The rapidly expanding audience is driving rapid growth in demand from advertisers, making online video the fastest growing digital channel by ad spend. “

This is great news for us and our clients as opportunities for well-produced videos increase. There have been limited opportunities to produce live video content local to our home base in Richmond Virginia due to distancing requirements, however our clients have continued to demand animation and marketing material online. We have been able to find creative solutions to produce what our clients need, and that includes character animation, 3D rendering and modeling, remote interviews and video editing from existing material. From our perspective, the need for a strong message communicated through moving images and audio has not diminished; is becoming the new standard in digital advertising.

Video Consumption During Quarantine

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