Video Content Marketing: Sharing the Value of a Video

It should come as no surprise that video content marketing has risen dramatically in popularity of late. As we all know, our society in general has a remarkably short attention span. This is undoubtedly the result of our fast-paced modern culture created by the Internet-driven information age. Adding video to your website or blog content can dramatically improve your relevance in the eyes of both Google and your target audience. Visitors to your blog or website are much more likely to stay longer if your written content has been paired with a relevant and informative video.

Video Content Marketing – Video Syndication

One of the easiest video content marketing strategies is syndication. As I mentioned before, including a video in your blog posts can really help. Not only are viewers much more likely to stay on your page for an extended period of time, but they’re also more likely to understand your message.

how do you have video content marketing strategy, you should initially post your video to a popular hosting website like YouTube. Videos posted on YouTube are ridiculously easy to insert into your blog post. In the world of internet marketing, social sharing is incredibly valuable. Generating a social buzz around some content you produced is essentially free marketing. By creating a video related to your written content, you are much more likely to share your information with other parties.

Video content marketing for SEO purposes

SEO, or search engine optimization, is a specific way of presenting your content to get the attention of popular search engines; most notably Google. As you may already know, there are both on-page and off-page SEO strategies. While the on-page process is about building content around a specific keyword, off-page SEO is quite different.

Most off-page SEO is about building backlinks. When evaluating the relevance of your site to a search query, Google considers both the quantity and quality of backlinks your website has. Due to the growing importance of online videos and the worldwide popularity of YouTube, backlinks from this social media giant are considered highly valuable. In other words, by simply pairing each of your blog posts with a video initially posted on YouTube, you can earn an additional high PR backlink for each article written.

Video Content Marketing – Additional Social Media Platforms

Video is considered a highly shareable form of content. It’s just so much easier to get someone to watch a video than it is to read an article. Because videos have viral leases, establishing an online presence within various social media platforms can be amazing for video marketing. In case you don’t already know, Facebook and Twitter are two of the most trafficked websites online.

After building a decent online following and joining niche-relevant fan pages/groups, you’ll have an audience to share your videos with. All the major social media platforms give video viewers the option to share the content with those in their social circle. Because of this, video content marketing on social media websites can increase your traffic exponentially.

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