Video marketing: its influence on digital marketing

In simple language, the definition of video marketing is using video to promote or market your product, brand, or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience, YouTube is the best platform, you just have to upload properly tagged videos to YouTube and it will work wonders for your SEO.

Impact on current business:

According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Of that 82% of companies feel that this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think.

Profits:

1. Easily accessible: There are several marketing platforms. With mobile phones, the consumer can access the videos anytime, anywhere, which is not possible with traditional marketing like paper marketing. The marketer can reach the audience wherever they are at a lower cost.

2. Increase conversions and sales: Adding a product video to your landing page can increase conversions by 80%. Video can also generate sales directly and can generate a great deal of money. Recent studies show that 74% of users who have seen an explanatory video about a product generally bought it.

3. Shows great return on investment – Video production is not an easy or cheap task, so online editing tools are constantly being updated and improved to make it more affordable. 83% of companies show that videos offer a good return on investment. Better content is more necessary than good quality video.

4. They are emotional: the human connection through video is more influential than the reading of facts in a text. They allow you to directly appeal to the emotional center of a person’s brain through music. With video, you can also attach a face to a concept.

5. You can build trust: YouTube has become the most powerful social media figure to promote your brand. Some consumers are hesitant about purchasing products on the Internet due to fraud and cheating, but effective video marketing can present products in a more conversational way. Most consumers feel more confident shopping online after watching the related clip.

6. Appeals to mobile device users: Smartphones and videos go hand in hand. Most consumers view them on mobile devices. YouTube reports show that mobile video consumption is increasing 100% every year. As smartphone users increase every day and people like to watch videos on the go, the audience keeps growing more and more.

7. You can explain better: After launching a new product or service, create a video to show how it works, it will have more impact on users’ understanding of the new product than texts or facts. Therefore, the videos of products or services on the home page of the website do wonders to increase the business.

Touching:

Since video marketing has become an important part of digital marketing, the digital marketer must know all about it. Marketing audience increases every day and every minute. Therefore, managing such a large audience can be tricky, which is why the right and effective digital marketing strategy is more necessary.

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