Volkswagen is once again accelerating its electric transformation

By 2030, the Volkswagen brand wants 70% of its sales to be dedicated to electric vehicles. This is double what she expected before.

The electrification of the automotive market continues to accelerate. After Volvo, Ford, Jaguar Land Rover and others, it’s the brand’s turn Volkswagen to display even faster ambitions for its electrification.

Volkswagen has just doubled its sales target for electric cars. By 2030, the group wants 70% of its sales in Europe to be electric cars. Its previous target was 35%.

“Volkswagen will change like never before in the next few years.”

Ralf Brandstätter

Volkswagen brand CEO

“Accelerate”, from the name of its aptly named strategy, also wants to give pride of place to the autonomous car so that it is widely used by 2030. “Volkswagen will change like never before in the coming years,” said Volkswagen CEO Ralf Brandstätter.

He intends to make his cars software-based products to develop new sources of revenue in services. In addition to its Golfs and its electric UPs, the first Volkswagen ID.3s have been rolling on our roads for 6 months. An ID.4 and an ID.5 are yet to hit the market this year.

By 2025, two years ahead of schedule, a smaller car than the ID.3 will hit the market.

Electric by D’Ieteren

In Belgium, to support this transition, D’Ieteren Auto, the importer of Volkswagen in Belgium, is also working hard. EDI (Electric by D’Ieteren) envisages for example install nearly 100 charging stations per week to reach 5,600 charging points in 2021.

For its part, the Volkswagen brand obviously wants to achieve all its acceleration while being profitable. Its operating margin targets are 6% for 2023, while the brand has unlocked 16 billion euros for its investments in electric mobility, hybridization and digitalization by 2025.

To amortize its costs, Volkswagen has decided to share its electrical platform, the MEB (chassis and other components). A partnership was thus established with Ford. The Ford Mustang Mach-E is based on this platform and a second model is already announced.

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