What are webinars and what difference do they make?

A webinar is a live online audio or video seminar that links you as the host of the webinar to your audience. Webinars have the ability to attract new leads and help you engage with your audience in a new and more personal way.

Plan your webinar

Webinars have higher click-through rates, sales conversion rates, and email list-building capabilities than many other online marketing methods.

With that said, you should plan your webinar before publishing it. Make sure you provide a quick profit for your audience. Offer something that even beginners in your niche or industry can put to use. Think about just answering a big question or solving a big problem your audience has. When you limit yourself to a single question or problem, it is easier for your audience to take action.

Are webinars expensive to run?

Hosting webinars is inexpensive. Google Hangouts, YouTube Live, and Facebook Live are free online video streaming services that you can use to host webinars. There are also dedicated webinar software providers that give you all the tools you need in one package.

The webinars are video and audio based. Poor audio will kill the best webinar script and offering. Make sure to provide high-quality audio. This means hosting your webinar from a quiet and distraction-free environment, using a quality microphone.

Not everything is “Sell, Sell, Sell!”

Webinars work because your audience can interact with you and with each other. Think about providing value, not sales. Offer incredible value during your webinar. If you bid at the end of your webinar, make sure that what your webinar attendees pay for the value they receive is so attractive that they can’t ignore the offer.

Practice your delivery

Practice, practice, and then practice some more. Show your webinar to some friends and get their opinion. Hold your webinar as many times as you are familiar with the software from both your point of view and that of your attendees. Practice makes perfect, so familiarize yourself with your webinar software and script before it launches.

Be yourself

You are a unique person and webinars have a wonderful way of letting your personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your interaction with your attendees in the future will be more genuine, connecting you more with your audience so that they want to buy from you and not your competitors.

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