White Label vs. Private Label Reseller Programs

Now there are so many reseller programs available especially for online business like web hosting and text marketing. These are the types of businesses that are easily adapted to be available to resellers. Many resellers will do this through white label or private label reselling. This is a great way to start your own online business or add a service to your existing online business. Many who are familiar with this type of online business may not understand the difference between white label and white label. private label reseller programs. As mentioned above, there is little difference between the meaning of white label and private label when it comes to reseller programs. Both terms are used to describe the same type of reseller marketing.

White Label Marketing Definition:

A product or service where the service provider purchases a compatible product from another source and then applies its own name, brand or identity to the service and sells it as its own product. Through white labeling, the customer must assume that the seller is selling his own product.

Private Label Marketing Definition:

Similar to private label, a private label product is one that is manufactured and provided by one company, but is sold under the name or identity of a different company. Private label can occur in a variety of products and services, including online reseller programs, as well as food, cosmetics, and web hosting. Most of the time, private label products are offered as lower cost alternatives to the “name brand” product or service. Companies of all sizes offer various types of private label marketing.

As you can see, both white label and private label can be used interchangeably with reseller programs. Most white label reseller programs often find that it is a much more lucrative business than what is sold through the original business. Because consumers are always looking for ways to save money while shopping, they often allocate their shopping dollars to generic store brands, or go with the reseller company that can offer the best and most affordable deal. This is standard practice for most consumers, so reselling can be a great way to make money online. Most consumers also know and understand that brand services are not necessarily better than those offered by the generic or commercial private label. Because they know this, those who choose to become a reseller can easily undercut other vendors’ prices and still make a profit by making the same quality of service cost less and thus become more attractive to potential customers.

The difference:

While it may seem like white label and private label are the same thing because they have very similar meanings, the terms cannot be used interchangeably. The difference between these two types of marketing is that with private labeling, it is a practice that is generally followed in stores. The product is usually made by the same manufacturer who creates the same product for the brand that is also sold in stores. White-labeled, it is traditionally used in reference to a service particularly sold online. With white label, the logo and name are on the label, the location where they are available for purchase is also on the label, as well as the price that the reseller sets. However, with private label, the logo and name are on the label. The locations where the products are available for purchase are also listed along with the price and contents of the box or packaging.

White labeling and private labeling are useful for those who are interested in starting an online business but need the support and resources to do so. Reseller programs are an easy and affordable way to make money online or add a service to your online business. With white label reseller programs, you can make the business your own. All you need is a company/service name and a website. With these tools, you can use your sales skills to get your own customers, help them manage their accounts, and continue to generate more business. By doing this, you can easily start your own online business without the hassle of getting a business license and going through the paperwork to start your own business. However, it is important to note that with white label or private label reseller programs, you become fully responsible for the entire service and operation. This is because with the white label, the service you are taking is yours. This means that you control customer accounts, the control panel, as well as customer support, billing, etc. With the customer support part of the service, you can always refer to the original company for more product and service information and troubleshooting if you ever need help supporting your own customers. If you’re ready to take on the responsibilities associated with white label and private label reseller programs, this is a great opportunity to make money online selling a product you believe in.