Why is it vital today for small business owners to have their own app?

If you’re running a small business today and don’t have an app to promote your business, you need to address this now. Smartphone apps have become a way of life. 86% of the time cell phone users spend on their phone is in apps. A Gallup study indicates that nearly 3/4 of cell phone users check their phone at least once an hour. I think this is a low percentage based on my experience observing people and particularly people in their 35s and 40s. Phones are visible everywhere.

Therefore, mobile phone applications have become useful as a marketing tool. You can interact with your customers, promote good feelings, build your brand, and show them that you are willing to build a relationship with them.

Where is your phone now? In your pocket or in your hand? Does your phone, like mine, have a lot of different apps that you use for various reasons? If you want to prepare for the future, you should definitely get an app for your company.

So why do I say you should do this? It is my thought that you should be progressive. You must find new ways to provide more value to your customers. There are so many valuable ways an app promotes your business: loyalty and discount programs, messages (push notifications) about special offers, building your brand, selling online, accepting payments, etc.

Starbucks currently uses an app to reward customers with the app. Domino’s created an app for in-store pickup and delivery of orders. I have a friend who liked Domino’s but hated the hassle of calling them. Now that they have an app, he told me that he has brand loyalty. 52% of online orders are created through an app. Domino’s has seen a 28% increase in six-month pre-tax profit in the UK alone. This is impressive.

You can use your app to investigate. Ask your customers, they are your friends. What do they really want from you in the future? This will help with product development and customer retention. You can collect feedback about your customers.

Find an app developer you trust. Once you accept a deposit, it works with you to design what you want in your app. Make sure you have a contract that indicates the deposit, the total price and the time. The subject of time must be very clear. The contract should include a general description of the site being created: number of pages, specific pages, how many changes it will receive. If you don’t provide your developer with the required information, they won’t be able to produce your app in a timely manner. Set dates. Then go ahead.

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