Should you use web design templates?
There are several factors that people need to consider when creating their own website. They need to think about how the site will be hosted, what CMS will be used, and who will develop and maintain it. It is crucial to decide whether they will create a custom web...
Reader Questions: Could you explain the distinction between process, pattern, and content?
Sally emailed me asking me to clarify the process, pattern, and content distinctions. These three terms confuse beginning and advanced NLP students alike, primarily the process / content distinction. I will share my definition with you. Other coaches are VERY likely to disagree. Adopt it if you find it...
What is content marketing and distribution?
Content marketing is any type of marketing that enables marketers to deliver information online to audiences. Content syndication is the way content is posted online in places where users can specifically search for relevant content. This type of digital marketing is part of an interactive marketing strategy that allows...
Where can real estate agents find content for social media marketing?
It’s Monday morning, you’re staring at your computer screen while trying to write your social media posts during the week. What should you post? Even for cats? Another inspirational quote? A link to your MLS listing? Marketing messages must be consistent across all marketing channels. So instead of stressing...
B2B content marketing: it takes a village
This year, the Content Marketing Institute and MarketingProfs published their seventh study of B2B Content Marketing Benchmarks, Budgets and Trends – North America. While there are many studies that are published each year, this is one that I really analyze and review as it is packed with information and...
Never ignore these link building tips
Look for different blogs online and you can find hundreds of link building techniques. You often get confused. You don’t know exactly which technique to use and for how long you will use it to your advantage. The truth about this matter is; There is no perfect technique in...
4 tips for the best content marketing strategy
There are a variety of methods to improve the ranking of your page and one of the most important elements is the content. In fact, Google pays great attention to content when deciding a website’s ranking. Authenticity, relevance and accuracy are very important. This is why many websites have...
Eight ideas to break horse racing handicap drops
Sir Winston Churchill once said, “Success is the ability to move from one failure to another without losing your enthusiasm.” That thinking can be applied to any endeavor, including horse racing. All the great players in sports like golf, baseball, soccer, football, basketball, running, or bowling, to name a...
How to automate routine content marketing tasks
Content marketing is designed to attract your ideal audience, convert them into customers or list members, and also to delight your audience after conversion. To do this, you will have to create, publish, and promote a variety of content types to your audience over time. This requires that you...
Content Marketing: Adopting the Publisher Mindset
The vision Become a publisher, content creator and the “CNN” of your business. The strategy should focus on positioning your company as a thought leader and a trusted source of content. The goal will be to create and curate the most relevant content in our industry and use it...