15 Ways to Develop Your Content Marketing for 2015

You can have the best piece of content and make the best point of the story. But if no one looks at it, the article is a waste. CEO Eli Pariser

content marketing as we know today it has reached the current place after great developments and it is still evolving. Inbound marketers and online businesses previously viewed it as merely a category within the marketing domain or simply one of the tools that every marketer has in their kit. However, in recent years this perception has changed to a more holistic vision in which all marketing is part of the digital world. Currently, digital marketing shows its maximum participation in the promotional campaigns of any business and, obviously, the content plays the role of king.

The best way to deal with anything is planning. Here comes the way; Gary Vaynerchuk rightly said that “content is king, but marketing is queen and runs the home.” From here, you can derive the best recipe to increase your sales conversions and ROI:

Content + Marketing = Business Growth

The content marketers resolution for 2015 is more like leveraging each touch point as an opportunity for improvement and reassurance for your digital customer journey.

Why content marketing and strategy?

“It’s all about using the right tools, with the right triggers, within the right marketing framework” Vishen Lakhiani

Statistics are the most popular way to understand why something is important and what it might be worth in the future. The same applies to content marketing and can be understood through some of the key facts listed below. These statistics are taken from recent studies conducted by reliable sources.

Some other facts and figures Demonstrating the importance of content marketing:

Content marketing generates 3x more leads than traditional outbound marketing, but costs 62% less. (Demand metric)

35% of content marketers have a documented content marketing strategy. (Marketing Professors)

Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)

83% of B2B marketers use content marketing for lead generation. (Marketing Professors)

Content marketing generates 3x more leads than traditional outbound marketing, but costs 62% less. (HubSpot)

Producing attractive content is a persistent challenge of the last few years. Today, digital marketing through the creation of engaging content is bigger than ever. Once again, its distribution through various channels and certainly in conjunction with beneficial tactics is through the roof. Many challenges are facing businesses and this is the fact that marketers are now allocating more funds for digital marketing in contrast to traditional efforts.

According to a recent report from ‘Salesforce’, about 84% of global marketers plan to increase or maintain their investment in digital marketing in 2015.

The need to find new areas of business growth is also high at all times. Now marketers need to focus more on consistently producing content than generating enough; however, its effectiveness should not be altered.

B2B companies value educational formats more, such as blogs and webinars, while consumer companies are slightly more willing to experiment with advanced digital formats, such as interactive content and online tools. Infographics were also preferred. (HubSpot)

Due to the facts, never forget that your audience is hungrier than ever for more valuable content and information. So, you have to stay ahead of the crowd by giving them what they want.

Tools to improve the productivity of your content:

Content is equally important to both marketers and search engines, although it is time consuming. But in the long run, the results can be amazing and turn out exactly the way you want. What you need most is proper planning and careful integration of different channels to promote your content in the form of blogs, podcasts, and webinars, etc. using the right tools will surely add more value to your digital content marketing.

1.’share the tool is popular for publishing your content on Google+

2.’BuzzSumo‘ will help you find what type of content is being shared the most.

3.’Quill Engage’ to monitor results

4. ‘SEMrush‘ is to identify how your competitors rank on Google

5.’it can go‘ as its name indicates it is the best for the preparation of promotional images

6.’Edit Flow’ good for building your editorial calendar

7. Do you want to be automated? ‘Zapier‘ is the best in this regard

15 High-Value Tactics For Your Content Marketing Advancement:

Once you know what your audience wants, you can easily maximize the success of your business through planned digital marketing where content is the solid foundation. For some reason, you couldn’t upload your content, then most likely your business is nowhere to be found. Also, inserting good tools and improved strategy, your content creation and promotion should follow the tips listed below that can help you bring your business to the front of the digital marketing stage.

Are you ready? Let’s take a look:

1. Know your market and audience

2. Plan and strategize in advance

3. Develop your pipeline

4. Brainstorm Often

5. Be technology oriented

6. Bang with active personalization

7. Set up social media wisely

8. Consider customers as storytellers

9. Welcome the opinion of the experts

10. Be relevant and stay in context

11. Combine images and interactive applications

12. Avoid duplication and spam

13. Attend editorial and networking events

14. Continue to identify areas for improvement

15. Alignment of content and marketing teams is a must!

Finally, I am hopeful that all of these stats and tips will definitely help you give your business a good jump start on growth and strength to sustain fluctuating trends in 2015. Also, you should continue to do some content marketing evaluation. With a good plan and more tactical tools to back it up, you can enhance your business impact and maximize revenue by impressing your prospects.

Clarity-focused integration of content marketing into your digital strategy is a must if you really want to grow outside of the classroom.