5 Important Updates in Social Media Marketing in 2010 – Part II

It’s been a little over half a year and we’ve evolved so much that 2009 seems like a long time ago. So, what are the next 5 big updates in social media marketing that we need to discover?

You can watch it on YouTube: When Google announced Google TV and Google Internet service at its I/O conference in May, it wasn’t just announcing another launch or previous acquisition morphed into a Google vertical. He was very serious about how he wants to rule all aspects of the world’s life through, of course, the w3. His promise to make the Internet faster and flawless around the world and add it with a TV service suddenly changed the idea of ​​the World Wide Web and how it was perceived as a place to spend time during adolescence. With YouTube gaining so much popularity as its own main search engine, he had a great platform to give YouTube a shot of growth hormone in the arm by converting it to sub-channels first just like other social networks had an individual profile page. Once everyone was interested in promoting his channel on the video site, it reached its “If you haven’t seen it, you can watch it on YouTube” status. In recent years, it has been the most visited site to see any incident in the world that has been recorded in still images or on video. You wanted to learn something, the demos were available on YouTube, you want to teach something that you can upload there, you want to share something like a funny incident or a strange occurrence or an exciting historical moment like the world cup or the summer olympics or the presidency YouTube inaugural is your GO TO place. Live broadcasting of events can be watched like sports, big natural disasters like earthquakes and storms, when the news breaks, we go to the site first, not our TV, why? Because YouTube has earned a reputation as the place where you can watch the real uncut and uncensored version. If you are an artist, your popularity is as much as your latest video downloads. Today, Google is about to turn YouTube into a comfortable TV for your laptop or a searchable online channel on your TV, whichever way you like. Can you imagine how TV would lose its charm in the way that print media has already sunk into online media? If you want to succeed in social media marketing, this is your gold mine, all you need is to use the shovel.

Twitter + Facebook enter SEO for real-time search: the whole web world is integrating and of course, like any communication medium, search engines need their fuel too. With millions of conversations happening every second around the world about almost anything under the sun, the real data comes from the actual people speaking and not from what the news reporter is talking or writing. This year, search giants like Google, Bing, and Yahoo integrated Twitter feeds into their searches and Facebook News Feed as well. If you search for something, not only will there be sites available on that subject, but also what was last tweeted or updated on someone’s wall about it. If you have your company, your brand profile on Twitter/Facebook, your updates must go through the same SEO tunnel to be detected in real-time searches. Last year, your tweets were just 140 characters of catchy short messages, today it’s 140 characters of keyword-rich, relevant data for the hungry search engine. Think before you tweet or update or the brand page wall is your current mantra for social media marketing. This integration has improved organic traffic to online businesses or businesses with online sales. This also has an impact with other social networks like geolocation logs and map uploads, Facebook’s open graph of “like” buttons being clicked on websites, blogs, and online photo album sites like Flicker. All of it will eventually be taken to the ocean of search.

Is there an app for it? – If you have a smartphone, you are always downloading another app to make your life easier. Android, iPhone, Blackberry, Symbian are offering so many apps for so many tasks and multitasking convenience on your smartphone. Smartphones are now the powerhouse of commerce, news, connection, data consumption, transaction and networking. With so many of life’s activities happening on a palm-sized device, there should be an app to sleep without snoring, right? I’m sure there is one on iTunes. You are getting really smarter by the hour today, you are not only using Twitter, Facebook and Foursquare on your phone, but also paying bills, aligning your calendar with your friends or coworkers, making video calls, sharing photos, brainstorming for the next best campaign at work, event planning, sharing strategies, accessing bank accounts, authenticating security check with QR codes with other phones, booking your flight and hotel stay, reserving your restaurant table, reviewing your last visit to the museum, pay bills, manage your daily routine. Today, a phone is all you need to make connections and network at events. Remember that sleek, hard-shell leather business card case that you’d secure in your pocket at any event? Well, now you don’t need to charge yourself or the environment, all you need to do is bump into the other smartphone and business cards are exchanged. Online business cards are catching up very quickly, as of course carrying physical ones takes effort.

Outlook integrates Facebook. OK, who remembers that dreaded day his boss caught him on Facebook social media at his desk? You can laugh out loud now because social media marketing has made it imperative for people to be connected in real time on social networking sites like Facebook to collect more sales conversions and more customer feedback, as well as keep the conversation going. movement. Let’s face it, productivity is high when we are intrigued and interested. Outlook has curbed the need to leave your office inbox and sign in to Facebook. Now if your Facebook ID and Outlook are the same, you can integrate them into your own Outlook and conversation with your colleagues can be done in real time without exchanging emails or picking up a phone. Since everything is online, the conversation also has the avatar of the people in your network and picks it up in Outlook. The whole idea sounds exciting to Outlook users but of course Google had given this a wave way back this year. Google Wave is the latest way so far to work and manage an office in the cloud. You and your team can start ideas, refine them, structure them, discuss the pros and cons, make an action plan, and follow through to the end of the plan to succeed or not. They could all be in their respective spaces (same office building) or on different continents, Wave makes long-distance teamwork possible without any hindrance. Wave is a whole new range of cloud technology from Google that Microsoft has recently been researching and fully released. Wave is now open to the public, however I haven’t really heard of people shouting it out loud and making this fantastic app for their benefit.

Audience Management Software Replaces CRM: Is Customer Relationship Management Getting a Facelift, and How? Your brand is distributed on at least two or more social media sites not to mention the other online marketing sites and most importantly search. Today’s dashboards give you an at-a-glance graph of how people are connecting with, talking about, and following your brand. Audience management helps your brand better measure what has been talked about and perceived about your business and your brand. It helps you manage your audience by connecting, engaging, and responding to their needs from multiple social media accounts and profiles with a single dashboard. Involver, Hootsuite, Tweetdeck, are some of the different types and levels of platforms you can try. These are just the last 5 of the evolution of social media marketing, but as the days go by, we are sure that there will be much more evolution than we had signed up for.