5 New Content Marketing Strategies to Help You Drive Sales Conversion in Digital Marketing Campaigns

Your content marketing strategy has a huge impact on the results of your digital marketing campaigns. You can generate the attraction of more qualified opt-in leads. You can speed up the time to nurture and convert leads into customers. And it can help you maximize customer retention.

However, more than 40% of companies do NOT have a content marketing strategy according to a 2020 report from the Content Marketing Institute. The report shows that companies with a viable content marketing strategy are more than 4 times more successful than those without.

However, there are five new content marketing strategies you can implement starting today to help you improve your marketing results.

Strategy #1: Focus first on the information needs of your audience
The first instinct among many businesses is to promote their product or service. But this is a big mistake. That’s because your audience may not be ready to learn about your products and services.

Most potential customers would respond better to content that focuses on their needs. You can target the information needs of your audience by first providing content that helps them better understand their problem, challenges, and possible workarounds. The more aware your audience is of the problem, the more likely they are to want the solution your product or service can offer.

Strategy #2: Personalize content for contacts at specific stages of their journey
The contact journey from lead to customer goes through three main stages. The first stage is where you give something of value in exchange for the contact giving you their email address and/or SMS text number with permission to send you information.

The next stage is where you feed them information to establish their credibility and trust. At this stage, you can help your audience better understand the problem and the challenges. Also, help them see possible alternative solutions.

And the third stage is where you promote the sale of your products and services as the solution.

You can increase engagement by personalizing content to match each contact’s stage in their journey. Merging your first name in each message. Highlight specific issues where the contact shared information with you in previous interactions. And combine the best solution for the contact.

Strategy #3: Diversify Content Across Different Media Types
People learn in different ways. Each type of media can offer both advantages and disadvantages for you and your audience. When you integrate them into a digital marketing campaign, you can improve your sales conversion results.

Your digital marketing campaign should have three main types of media to communicate with your audience. Plus at least five types of content. The three types of media are email, SMS text, and social media. Without these, you can greatly diminish any chance of sales conversion. That’s because emails, SMS text messages, and social media posts are the way you can quickly communicate with your audience, whether they’re a lead, qualified prospect, or customer.

However, the content of your emails, SMS text messages, and social media posts is not enough to convert sales. You also need more content than your emails, SMS text messages, and social media posts that can link to the content for your audience to download.

These types of content can include landing pages, reports or eBooks, white papers, success stories, videos, automated webinars, blog posts, podcasts, checklists, quizzes, and infographics.

Strategy #4: Distribute your content at all stages of the customer journey
Follow-up is important to your success in digital marketing. To be successful in digital marketing, you need to create and distribute content for each stage of the customer journey.

If you spend most of your content marketing dollars on opt-in, or top-of-funnel campaigns, you won’t have enough content to convert or retain sales.

The most successful companies according to the Content Marketing Institute are those that invest at all stages. They found that blog posts/short articles work best for building brand awareness, while email newsletters work best for nurturing leads.

Strategy #5: Deliver relevant content when and where your audience will see it
One of the biggest challenges is developing digital marketing campaigns that maximize contact engagement. A big part of this challenge is communicating with your audience wherever they are at any time. But also to give it to him at that moment.

That is why it is best to create content for all types of devices, particularly mobile. Also, when you communicate, make it easy for your audience to find and engage with the content you’re sharing with them. This will not only boost your sales conversion. It can also help you optimize customer retention.

How to boost your next digital marketing campaigns
Developing a workable content marketing campaign strategy is only part of the goal. Creating quality content relevant to your audience is the most important part. This is why investing in a persuasive copywriter is vital to maximizing ROI. A good copywriter can help you achieve your goals.