5 reasons to adopt digital marketing

The spread of the Covid-19 pandemic has wreaked havoc all around us. Companies and life in general have suffered a lot and we still seem to be inside a tunnel hoping to see the light soon. Several businesses have been pushed to their limits and are forced to restrategize and reinvent themselves. Innovation has become the key to its survival.

While new-age businesses already had the advantage of being digitally active, their reliance on digital marketing grew even more. On the other hand, companies that were dealing more with conventional forms of marketing, such as in-person events, trade shows, and expos, etc., suddenly found themselves in choppy waters. Therefore, there has been a pressing need for companies to opt for digital transformation to remain competitive and avoid extinction.

Here we mention 5 reasons for businesses to adopt digital marketing as soon as possible.

1. Visibility and competitive advantage: With the increasing penetration of the Internet, it is becoming more and more common for people to go online to start their search for products and services. They usually discover your products and services through emails, search engines, social media channels, and websites, etc. The more people find you online, the more business opportunities you can generate. It’s no wonder digitally savvy companies are doing more business. So investing in digital marketing can give you that competitive edge.
2. Performance analysis and build strategies accordingly: Once you have started implementing digital marketing strategies, you can monitor the performance of your campaigns with analytics tools like Google Analytics, Facebook Analytics, and Instagram Insights, etc. For example, Google Analytics can help you track key metrics like the number of visitors, bounce rates, and time spent on different pages on your website. It helps you collect information about what works and what doesn’t. Furthermore, you can develop your future strategies based on these insights.
3. Marketing Budget Optimization: Last year was a nightmare for tourism, hospitality, event, travel, etc. companies. Even other businesses that relied heavily on traditional forms of marketing suffered greatly due to the lockdown restrictions. However, there have been enough stories of how the shift to digital helped them stay afloat in the new normal. Although marketing budgets took a hit, some companies were smart enough to redirect what was available toward digital marketing. It became a revelation for many of them as they found new avenues for lead generation. It has given businesses insight to optimize their marketing budget in ways that make the most of conventional ways of marketing and digital marketing.
4. Employee Empowerment: With more and more companies adopting an integrated marketing strategy, employees feel empowered because digital tools allow them to get their work done faster and with greater transparency. Since this is a constantly evolving field, learning and development is a key aspect of this job. All of this contributes to innovative business practices that enable employees to make informed decisions faster.
5. Income increase: With multiple digital marketing channels at your disposal and using them effectively, you can grow your organization’s revenue at a faster rate. 81.7% of respondents in a survey conducted by Grin agreed that digital marketing increased their financial performance. This is solely due to a data-driven marketing model with innovative concepts and strategies that help organizations reach new markets while maintaining the same interest in existing markets.

While adopting digital marketing strategies has become something of an emergency pill in this pandemic era, there is every reason to believe that they will continue to be an integral part of organizations’ marketing strategies when things return to normal. . Furthermore, they would be more prepared to handle such eventualities in the future.