7 Reasons Why Freight Logistics Providers Want Their Own CRM

Launching new services, targeting different industries, moving into new territories requires the company’s communication with partners and customers to be effective. In addition to transportation and warehousing, logistics companies may also assemble or package products and provide consulting services to address complex global supply chain issues. For this reason, the Customer Relationship Management (CRM) system appeared on the market to serve as a key point for the sales funnel and customer relations in logistics companies.

Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. CRM tool is an advanced solution to integrate, organize, automate and synchronize sales, customer services, marketing, order management, pricing, technical support that helps improve customer satisfaction and deliver products on time. There are several reasons why it is profitable for logistics service providers to invest in a CRM system:

Reason 1: Increased productivity

A well-developed and thought-out CRM system always helps to pre-define some general workflows for each department and automates administrative tasks. By using it, your staff members will spend less time filling out forms, making quotes and proposals, creating reports, running calculations, and thus increase their productivity.

reason 2: Systematic way of tracking business activity

The CRM solution helps to understand when and what needs to be done for which customers. With the help of this IT tool, you can unify all your business areas and thus track them in one place. By taking advantage of this market information, a logistics company will be able to maintain competitive prices and delivery options.

Reason 3: One source for all necessary data

A CRM system allows you to have access to constantly updated information for decision making and communication between staff members and departments with different office locations. It’s an opportunity to create intelligent personalized interfaces with all contacts across lines of business available to CEOs, CFOs, CIOs and line managers.

Reason 4: Measurability of marketing and sales activity

CRM services can help transportation and logistics companies better understand customer needs and behavior. This will provide the ability to effectively manage time, business resources, and efforts, which will then benefit customers and the business as a whole.

reason 5: Personalized customer service

The industry-based CRM platform provides a clear roadmap for effective communication with partners or customers and provides access to industry best practices. By knowing your customers’ needs and the main points to contact them, you can identify top customers by increasing their loyalty and mitigating the possibility of irresponsible customer relationships.

Reason 6: Automated information update

CRM software helps benefit business profitability by focusing on timely updating of customer information and fast order processing. It also allows you to organize the efficient shipment of FCL/LCL cargo and the delivery of dangerous/perishable goods.

Reason 7: Ensuring the security of shipments

Due to international operations and various regulatory systems in all different countries, it is generally difficult to propose on-time delivery and 100% safety of products. The customized CRM system can be integrated with electronic databases such as Transit MRN to provide information on the current status and location of the load.

Taking into account all the advantages mentioned above, it is obvious that a custom CRM system can increase profitability and provide a systematic way to measure and control everything that happens in your business regarding communication and customer relationships.

Industries and Technological Areas:

Industries: logistics, transportation, information technology

Technology areas: CRM software development, CRM application development