Backlink Building: 3 Steps to Ranking High on Google Through Off-Page Optimization

So, you have your keywords bolded in the actual name of the website. So you’ve written good content that contains your keywords: the problem you’re trying to solve and your solution. Is this the end of optimization or is there more?

Of course, there is more. The next step is off-page optimization – getting backlinks to your website, which is just as effective as actual on-page optimization.

First, a word of caution: there are services out there that will create thousands of links to your website from various other sites. But stay away from them. Google, and probably other search engines as well, have started penalizing people for buying links in bulk.

As with search engine optimization, the key to off-page optimization is content. Let’s use cure hiccups as an example. If you’ve written an eBook on the subject, take the content and break it down into 600-800 word articles, include a backlink to your website, and publish the article to the top 10 article directories. (Search Google to find them.) More than ten is probably an exaggeration. If you do a Google search, you can also find article directories that specialize in topics within your niche. That is a fantastic way to get backlinks.

Make sure your keyword is the first word or words of your article title. So if you have three easy steps to cure your hiccups, create a title like “Cure My Hiccups – Three Easy Steps.” It is friendly to humans. And it is also very compatible with Google.

Many of the articles that appear in article directories end up in the top results of search engines. So if you can create an article that uses both primary and highly searched keywords, there’s a good chance you’ll rank highly on those same search engines for some of the most competitive keywords in your niche.

And there’s an added benefit: Most, if not all, article directories allow other internet marketers and webmasters to reprint your articles, along with your resource box and the links it contains, so you can generate additional backlinks. from every website that reprints your content.

Then post the article on your blog. You can even choose to post a sneak peek on your blog with a link to the rest of your article or articles you’ve published on the directories listed above.

Here’s an idea to get your website ranked fast: Go to a website called http://www.digg.com and sign up for free. Note: You can even put an icon on your website or blog so the reader just has to click on that icon to “dig” your article.

The idea here is that if readers like your article or blog post, they will “digg” it. So, if a person sees her article, he “digs” it. Then, if someone else likes your article, they click the “digg” icon again; the more diggs you have, the higher your ranking will be. If you’re lucky and your article is very popular, you may end up on the front page of digg. And then you can get a lot of traffic, because thousands of people visit the digg front page every day.

Follow up by pinging your article or blog using something like Pingoat.com or Pingomatic.com to let search engines know your article is available; could appear on Google in 24 hours or less.

Finally, here is another way to use blogging to get backlinks to your site. Search Google for blogs in your niche that provide a “follow” – these are the only blogs where a link back to your site will do you any good. Read the blog and make a relevant and helpful comment on the post along with a backlink to your website. Presto! Another way to get noticed and rank with search engines.