Beneficial Commercial Real Estate Office Marketing Plans for Agents

In today’s real estate market, a commercial real estate office must be carefully positioned and marketed to the local business community and real estate investors. You likely have other competing agencies nearby that are going after the same clients and prospects.

This then says that the marketing of your real estate office should be quite specific and well considered. Agency specialization will help you with that.

To successfully promote the real estate agency, there is a strong relationship between the professionalism of the agents themselves and the business in general. A ‘rotten egg’ in the group can destroy the credibility of the entire office and team. It is the agents who send the agency brand and message to clients, prospects and the business community. It is the agency that provides specialized services and presence in the market.

Here are some tips to help you market your real estate agency to the potential and business clients that are available.

1. The agency does not need to have a street front location or storefront. Commercial property can be promoted away from the main drag and even from an upstairs office. The parties you deal with are normally happy to travel to your office to obtain details of the property. Many inquiries will also come from the phone or email system.
2. It is critical that you have a good website to promote your listings, agency staff, and services. The website should include strategies related to search engine optimization, capturing property inquiries and promoting listings. To a large extent, your website is the front door of your business today. Your customers and prospects are likely to visit your website before picking up the phone to talk to you.
3. In addition to your office website, you will likely place your listings on the real estate industry website relevant to your location. Track queries coming from both website locations. The industry portal is likely to generate a good query, but your website should do the same too. This says that you need specific strategies related to search engine optimization, social media, blogging, content management, and query management.
4. Always track where queries come from and how you manage them. Your office website will be the place where you can build your database; it should also appear and link to as part of your regular email newsletter.
5. When it comes to building market share in commercial real estate today, that’s usually going to be done from quality exclusive listings. Quality listings always produce a better query. As part of that process, each listing must be supported by vendor-paid marketing and professionally taken photography. Quality photographs will help query levels and elevate the visual appearance of your website through any marketing you do.
6. The traditional sign is still very effective when it comes to building a presence in the local market. That being said, you should have a strategy for monitoring the number of signs in the local area for all agencies besides your own. Know your market share. Also have a strategy around sign maintenance so that graffiti and vandalism don’t detract from your market presence.

Marketing a commercial real estate agency is relatively simple and straightforward when you plan the process and track the results. Consistency is the key to increasing your market share; quality will help you stay there.