Can You Afford To Miss These 7 Fundamental Article Marketing Tips?

These days, article marketing is a less talked about way, but it is still useful and effective in generating eminence and driving traffic to your site. Some say the buzzword “content marketing” is just a scam of what article marketing has always been, with a fancier aesthetic.

Despite this, article marketing is still difficult and less attractive to some because of all the work involved. It is for this very reason that if you decide to go for article marketing, you will see great results over time.

Since a lot of people want to steer clear of it, if you give it a 110 percent effort, you’ll be growing fast as a true article marketer. Here are seven helpful tips to apply right away for greater article marketing success.

7. Keep most of your articles short.

Your readers should be able to consume your articles in five minutes or less. This should apply to most of your articles, but you don’t have to be a perfectionist about it. If some of your articles deserve a higher word count, continue with this.

Quality must always preside amount (or lack thereof). These days, targeting 400-600 words is a solid goal for article marketing. The idea here is that if people read your article and enjoy / benefit from it, they are much more likely to click on another.

6. The lists are effective

Yes, I know; That word “list” can often produce unwanted responses from many writers. Some of us hate it because it sounds like a mockery of prose; others despise it because the word itself sounds too similar to a particular male body part. In any case, it is vitally important to go beyond these (reasonable) prejudices of an innocent word. The reality is: Listicles works.

Simply put, a list is an item in list form. To compose an interesting and readable list, gather five to seven ideas, organize them in reverse order, and then start writing! The article won’t write itself after all.

5. Keep your writing visually digestible and simple

It has to be easy for readers to understand your article, if they are going to love it in the first place and keep coming back.

Easier-to-read writing often sticks to these characteristics:

• Liquid
• Emotionally exciting
• Generously spaced
• Notable headings and subtitles
• Simpler language
• Concise concepts

People love to read texts that are easy to understand and easy on the eyes. White space is as important as black space (words). Create new paragraphs frequently, keep sentences punchy, get to the point, and offer value.

If you can achieve all or most of these within your writing, you are ahead of most other writers. Tons of writers just write for themselves without thinking about how anyone else might see it. If you want to be noticed online for your writing, you must apply these effective marketing techniques within your writing.

4.Use the power of a series of articles

If you really want to add a ton of content within a slightly larger concept, you should take advantage of a series of articles. There is nothing complex about this; all you have to do is break your long content down into smaller, more energetic chunks.

Remember to post each article in the series over time, so your readers are not overwhelmed. Creating a series of articles is also a great way to attract readers to the next one. Everyone loves having something to look forward to (if they like the content in the first place).

3. Don’t use too complex words

Perhaps the worst mistake you can make with the words themselves is using phrases that are too complex. You don’t need to “surprise” your audience with all the important words you know. In fact, the average lexicon these days is only about 10,000 words. This may sound like a lot, but if you look at how many words actually reside in online dictionaries, there are thousands more.

The point here is to keep your writing effective simple objective. Do not mark your words so much that the meaning is lost, but do not try to be so technical that people start to fall asleep with your reading. You must be able to convey your intention in a concise and simple way.

As a writer, it can be easy to think that simplicity in communication is somehow boring or tacky. However, simplicity is often the only thing that works. If you look at some of your favorite authors or the most admired marketers, chances are they are using generally simple but highly effective marketing techniques.

The human brain absorbs simple things more effectively. And the people who have mastered a trade are the ones who have mastered the basics first. Executing a simple message with the utmost passion and clarity is a spectacular combination.

2. Inject your writing with passion

Show your readers that you mean it! Give them a good time with your writing. Your words will be easier to write and readers will have a better impression when you use passion.

Passionate writing can be more effectively summed up as conversational writing. If you are having trouble thinking about what this might sound like in written form, recall a conversation you recently had with a friend.

Chances are, you were quite relaxed and generally spoke without thinking too much about it. This is a great goal to keep in mind when writing articles, blog posts, e-books, or anything else.

If your writing is too formal, it won’t be as effective as it could be. People are looking for someone they can like, know and trust. Passion fits perfectly here because it allows you to reveal your true self.

1. Create a schedule and stick to it like glue

Psst, I want to share with you a (surprisingly) well-kept secret: Success takes a lot of work.

I imagine that many entrepreneurs and CEOs keep this on their guard because if the truth is shared, many times, people start to lose interest! There is something about the promise of a magic formula that seems to attract people like nothing else.

However, people cannot be blamed for this. We would all love to have simple and convenient solutions to complex problems. However, if we accept the fact that success requires consistent hard work, we will be well on our way to success and helping others.

So to be where you want to be, you need a schedule. Create a concise list of what you need to do, then ruthlessly sift through your schedule for open spaces.

Find what works for you. Stick with it and get through the difficult / boring moments.