Content Marketing Examples – Website Content Examples For More Effective Marketing

To fully understand this content marketing example, imagine your own website for a minute. What can you find there? If you’re like most websites, you’ll see:

• A history of your company.
• Corporate biographies.
• Press releases about your company.
• Information about the services it provides.

Sounds familiar? Basically, you’re talking a lot about yourself and not a lot about your client.

What if you blew up your website and started over with a completely different approach: a content marketing strategy?

Instead of filling your website with information about your company, you fill it with useful information related to the services you provide: white papers, mobile apps, online articles, recipes, web tools, and webinars. Basically, contain anything your prospects find interesting.

Sure, you’d still have some information about your business, but it would be hidden away (in the “about us” section, perhaps?).

He thinks it sounds far-fetched. It’s not. Betty Crocker’s website is a great example of content marketing. On the site you will find:

• An easy beef tacos recipe.
• Tips for packed lunches that save money.
• A “How do you like your s’mores?” poll.
• Community message boards.
• Not a word about how Betty Crocker’s cake mixes are “moist and delicious” to look at.

In other words, this is one of the many brands that have realized that providing useful content is a better marketing strategy than talking about themselves.

Yes, this approach turns traditional marketing thinking on its head. It may be too much for some organizations.

If a full website “go up” isn’t available to your organization, thinking this way can still help you move toward content marketing success. For example, you could increase your existing site’s focus on content or develop a separate microsite focused solely on content.

The Takeaway Lesson: make your website less about your business and more about your customers.