Don’t write like a robot. Make a human difference

In the last few decades, our entire world has changed in many different ways. But there is still an important area of ​​our lives where many people are trapped in the past. And because of this, it is wasting time, reducing productivity, losing confidence and ruining reputation.

Over the past 20 years, I have helped many individuals and organizations with this challenge. And the best thing is that some simple changes can make a big difference.

So what is this important area that many people are stuck in in the past? Well, it happens every day when we put our fingers on our keyboards … to write emails.

But with so many technological advancements over the years, How much has our writing changed? Let’s compare two emails.

Email 1: Robot: The language here is very similar to what our ancestors wrote on manual typewriters in the first half of the 20th century! This could be written by a robot that is programmed to perfection! Unfortunately, this is typical of many of the writings that are used today in many organizations. It is cold, formal and distant.

Hi John,

Based on our meeting, our quote is attached for your reference and reading.

Do not hesitate to contact us if you need further clarification.

Thanks greetings,

Email 2: Human: This email is clearly written by a human. It’s warm, friendly, and there’s a real connection. We can hear the human voice and we can feel the human touch.

Hi John

It was a pleasure to see you today and I’m glad you like our new line of Danish office furniture.

I am happy to attach our quote, with a special discount as promised.

If you have any questions, give me a call. I will be happy to help.

See you soon.

Today, readers want to read messages that are simple, clear and understandable. Readers need to know exactly what to do and how to respond. Writers should use simple language that is easy to write, easy to read, and easy to understand. This involves using Short, clear sentences and everyday words, with an active voice, without redundancies or jargon.

Good writing can make a big difference. One company produced a clearer invoice in plain language and saw customer inquiries drop 25% every quarter. When another organization rewrote a letter in plain language, they received 11,000 fewer phone calls than the previous year.

Don’t be a robot. Make a human difference

I would love to work with you and your organization to bring the human touch back to all your communications. Let’s encourage all of our teams to make a human difference. Check out my popular signature business writing program here. I can customize this training especially for you and do it as a half day, a day or two days, even a lunch and a learning session. Let us know what works for you.